You will be quite surprised to learn that a sizeable number of businesses do not have a dedicated business website.
You would think that in the modern and vastly digital 21st-century era that we live in, every business would have a dedicated business website.
Alas, that isn’t the case.
While every business wants to transform into a brand and have more people interact with it, the importance of having a business website is overlooked and instead, having a strong social media presence is given prime importance.
Having said that, Facebook is one of the largest social media platforms with a total of 2.27 billion active users. This is more than the population of China!
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It’s obvious then – you should have a Facebook page for your business.
Probably, you already do. However, only having a Facebook page isn’t going to be enough.
You need to have a business website to reach people who are looking for you on search engines like Google and you need a website to capture existing traffic and to convert these visitors into customers.
Can I Use My Facebook Page To Create A Business Website?
The answer is YES! Although Facebook has more active users than the world’s most populated country, the internet has even more active users.
With a website, you can reach everyone around the globe and gain better control over your brand and identity.
Pagevamp is a digital platform that instantly creates an attractive, easy-to-use website directly from a Facebook Page.
While they primarily pull out information from your Facebook page to build your website, their platform is flexible and allows for customizations in terms of adding new content to the website.
In fact, Pagevamp conducted an experiment with one of their customers, a restaurant owner in Arizona, to gauge how much traffic her business website would generate as compared to her Facebook page.
The results were quite astonishing!
They found that not only did her website get significantly more visitors than her Facebook page (about 55x more!), but she got significantly more reservations (paying customers!) from the phone number listed on her website.
3 Reasons Why Your Business Needs A Business Website
1. Building Credibility
By building a business website you are enabling your business to be found by people from all over the world.
A well-designed website that includes all the necessary information along with compelling visuals makes for an important branding asset.
Since your website communicates valuable information about your business to people who visit it, it helps people to form a positive opinion of your brand when they search for you on the internet.
After all, your business website is your virtual office.
Your website also works as a platform where you can put out testimonials and reviews that help people to build trust and confidence in your business.
This is especially true in the case of a new eCommerce business looking to increase conversions.
2. Effective Marketing
Your website is, hands down, the most powerful and effective marketing platform under your belt.
The best part is that unlike your Facebook page, your business website is completely under your control.
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The most effective way to get your business website to promote your business is to do the following:
- Investing a solid content marketing strategy by starting a blog and indulging in alternate content forms such as high-quality videos, infographics, and images.
- Go all out with SEO and ensure to use the right mix of relevant keywords across your website and blogs
- Include links to your website from all your social media handles and posts.
- Be sure to optimize your website for all devices (responsive website design)
- Offer customers a chance to leave reviews and feedbacks
- Create a website that is fast to load
- Offer all the necessary information about what you do, who you are, what products or services you offer, FAQs, contact details, and so on.
By following these basic guidelines, you can create a business website that is agile and equipped to market your business successfully.
The idea is to build strong SEO value and have people reach you rather than the other way around.
Furthermore, you can also use your website’s domain name as part of your marketing messaging and even brand your business accordingly.
For instance, if you are an eCommerce store using the domain name www.thebigshoe.store, you can brand yourself as ‘The Big Shoe Store’.
3. Positive ROI
Setting up a business website isn’t a very expensive affair.
Depending on how much your designer charges you and how much you spend on acquiring a domain name and hosting your website, you are looking at a much cost-effective solution than setting up a brick and mortar business.
A well-developed website that is strategically designed will surely enhance your brand’s online presence and bring with it a ton of tremendous benefits.
And the fact that your website will be accessible around the clock every day of the year means that you will surely start finding customers almost instantaneously.
Another great part about having a business website is that once you invest in it, you have it forever and it continues to work for you forever.
Compare this to advertising or other paid marketing avenues, and this investment makes a lot of sense.
When you pay for a newspaper ad, you reap the benefits from only that one ad.
The same holds true for Google AdWords, Facebook Ads, LinkedIn Ads, and so on. They are all time-bound investments.
In the case of a website, even if you fail to make a positive ROI in the first year, you have until the end of time to get a return on your investment.
This makes it a valuable resource and one that doesn’t require much upkeep.
It is essential for every business to have a business website. Not only does a website make for a great marketing tool, but it is also a valuable source of revenue generation.
And remember, the more professional and strategic your website is, the more your business stands to benefit from it.