For many small business owners and eCommerce businesses, 2018 was the first year they tapped into video marketing—and it looks like it was the right call.
According to a survey of more than 160 U.S. business owners, 87% are happy with the ROI it brings them.
Not only is video driving more sales, but for a majority of them, video content is “very or extremely important” for their 2019 marketing campaigns.
In this post, we’ll shed some light on the main benefits of using video marketing as part of your overall marketing strategy. We’ll also touch upon how you can use videos to easily get your message across and make your brand more human.
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First, let’s see how eCommerce businesses can take advantage of video marketing to transform into a formidable eCommerce brand.
The Benefits Of Using Video Marketing
In the world of eCommerce and small businesses, competition is more fierce than ever. Hitting the jackpot involves truly capturing the attention of potential customers, which is not an easy task anymore—especially if your marketing efforts only leverage text.
Humans are visual creatures, so no wonder video content has become a crucial part of any marketing strategy.
Here are four benefits small businesses get from using video marketing.
#1. Boost Engagement & Drive Sales
There’s a reason why eCommerce businesses use video marketing to attract, convert, and retain new customers – it really works.
If you don’t believe us, check out the following stats:
- 53% of consumers engage with a brand after viewing a video on social media.
- Marketers who use video get 66% more qualified leads annually.
- Pages with videos are 53 times more likely to rank on Google’s first page.
- Using video on landing pages could potentially increase conversion by up to 80%.
- 76% of marketers say video has helped them increase sales and traffic.
- 87% of consumers said they’d like to see more videos from brands in 2019.
#2. Build Trust & Connections
No one likes stuffy, lifeless messaging. The advantage of using videos is you can put a face to your brand, which helps you form a more personal connection with your audience.
It’s also a way of building trust in your eCommerce brand, which helps potential customers feel more comfortable when making a purchase.
Not only will video marketing help you get closer to your customers, but it will also help you reach more people. In fact, a statistic suggests ‘Having watched a branded video that they enjoyed, 83% of consumers would consider sharing it with their friends’.
#3. Add Value & Showcase Your Knowledge
Research shows that where both video and text are available, 72% of people would rather use video to learn about a product or service.
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Businesses that create educational video content establish authority in their field while sharing their knowledge with their customers. It’s a smart way to add value and boost customer interest.
“Whether you’re teaching customers how to use your product or providing some life hacks, when you add value and showcase your knowledge, your audience will keep coming back for more,” points out Deyan Shkodrov, CEO of StreamingVideoProvider.
#4. Get In-depth Analytics
Video marketing provides comprehensive data to measure its effectiveness.
You can see how many times people watched your videos and better understand how they engage with your content. Ultimately, you can use your findings to improve your marketing strategy and give your audience what they want.
How To Use Online Video Marketing Tools
Tight budget? No problem.
There are several types of video content you can work with when your resources are limited: from explainer videos, testimonials, and tutorials to product demos, product reviews, live stream videos, and video ads—to name a few.
You can even resort to using a smart online video editing tool like Lumen5. With tools such as this, you can create epic videos even when you don’t have the budget, time, or skills.
For instance, Lumen5 website uses AI to repurpose content into thumb-stopping videos in a matter of minutes.
Here’s how you can use a video marketing tool to create stellar video content:
- You create an account with Lumen5.
- You enter a URL of an existing post, and Lumen5 will automatically create a storyboard.
- You’ll receive media that will help you make great designs. You can edit the text and pick photos from the massive pre-built library, as well as choose music to go along with the slideshow. Feel free to customize the text format, highlight words and add branding elements like your logo and watermark.
- You can save your video or share it on social media.
In this day and age, if you want to transform your eCommerce business into a brand, video marketing is your ACE-ON-THE-SLEEVE.
Adding video content to your marketing efforts with straightforward tools will not only show people that you’re in the loop but will also show that you’re interested in building authentic relationships with them.