As an entrepreneur or business owner, driving traffic and increasing conversions for your online store should be your topmost priority.
However, the key to running a successful eCommerce business goes beyond your own skills and the tactics you use to outdo the competition.
What should you do? Well, as challenging as running an eCommerce business may seem, it isn’t all that hard.
Here are five top secrets to running a successful eCommerce business:
1. Get Serious
Most entrepreneurs are either working part-time on their “real” job and running their eCommerce business as a hobby or side gig.
This attitude towards the business won’t help you make it a success. You need to hustle and struggle a bit initially and dedicate time, effort, and resources towards building the business.
It’s easy to brush your business aside if it’s not earning you big moolah.
However, if your dream is to grow the business into something enormously successful and a promising brand at that, you need to start treating your eCommerce business as a serious business.
Doing this will help you realize the true potential of your business and that you can create something great.
Think about your business and every decision about it as if it already is a successful entity.
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2. Find the Right Software
Every eCommerce business is built on a platform or software, if you may. This platform is the backbone of your online store and the foundation of the business.
As an entrepreneur who is looking to running a successful eCommerce business, you need to pick the right platform to build your eCommerce store.
Concerns regarding customer privacy, data management, security scalability, usability, to name a few, must be considered when you’re looking for a software to build your business on.
Furthermore, your eCommerce software should include a promising set of conversion and marketing tools.
Having said that, picking the right software or platform depends largely on what you sell, where you sell, the volume of business, and your overall business plan.
However, be sure to identify your strengths as well as weaknesses and challenges. Do a comprehensive research to find the tool that matches your business requirements.
You can pick easy to use tools such as Shopify or WordPress. These platforms are very flexible in terms of adding nifty plug-ins and handy tools.
3. Figure Out Who’s Your Target Audience
This is critical to running a successful eCommerce business.
Most eCommerce entrepreneurs and business owners skip this step and jump into marketing and product specifications and finances.
All of which leads to a colossal waste of time, money, efforts, and pointless marketing that leads to mediocre conversion rates.
However, this is one step you can’t afford to skip. The premise of any successful eCommerce business is to cater to its target buyers.
Depending on the nature of your business, what products you offer, and where you sell, invest time and resources to understand who your target audience is.
This will help you to better plan your marketing efforts especially your social media marketing.
For instance, if you are in the business of selling fashion accessories, focusing on Instagram marketing would make more sense rather than Twitter or LinkedIn.
However, you do need to take this step seriously. If you can figure out where your target audience is and who they are, you will be doubly sure of your marketing dollars giving a higher return on investment.
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4. Make Your Customers Your Brand Ambassadors
Marketing experts and eCommerce pundits believe that there’s nothing quite like word of mouth marketing.
A glowing testimonial by a happy and satisfied customer does wonders to add credibility to your eCommerce business.
Consistently sharing positive reviews and testimonials from your customers on a regular basis will encourage new visitors and prospects to trust your business and to buy from you.
Reach out to the people who’ve bought from you and ask them to leave a positive review on the product they purchased.
This helps to establish strong social proof for your eCommerce store.
Alternatively, you can have customers who’ve had a happy brand experience share their story.
Share this activity on your social media handles and watch your popularity grow.
Running a successful eCommerce business is all about what your customers think about you.
After all, the customer is king, and they are the biggest assets you have as a business. So, why not leverage them to spread the word?
5. Make The Checkout Process A Breeze
While focusing on eCommerce SEO, content marketing, startup fundraising, social media marketing, product listing, and other vital parameters are supremely important, there’s one crucial thing that most small business owners skip.
If you want to sell more and build a loyal customer base, you need to simplify the checkout process.
The last thing you want is people getting frustrated.
Not only will this lead to shopping cart abandonment, but it also defeats the purpose of driving conversions and collecting positive testimonials.
If anything, a complicated and clunky checkout process will make people want to leave nasty comments and reviews.
In the digital age, you need to offer a seamless and frictionless checkout process on all device types.
Focus on building a responsive website with a smooth and hassle-free checkout page.
Here are a few ways of achieving this a convenient checkout process:
- Eliminate the need for account creation. Instead, offer a guest checkout.
- Reduce the number of steps and pages the customer has to go through.
- Include the shipping costs and taxes in the price before the customer clicks on checkout.
- Reduce the usage of forms and use auto-fill forms wherever possible.
- Offer multiple payment options. Include cash on delivery, debit and credit cards, PayPal (or any locally accepted digital payment options).
If you’re serious about building and running a successful eCommerce business, you need to follow these tips mentioned above.
Not many eCommerce entrepreneurs are serious about taking their business to the next level.
These five secrets will help you to create a great eCommerce business and find massive success with it.