A great eCommerce store is one that truly stands out. While every effort you make towards that, bear in mind the features that you ‘must’ have on your storefront. Take a look at these 10 eCommerce essentials and tips on how to integrate them with your website. These simple suggestions have been drafted keeping in mind the customer perspective as well as the best practices followed by industry leaders in this space. These tricks, blended with a comprehensive marketing strategy, will ensure that your eCommerce store not only stands out but also fits right in when it comes to user experience.
1) Mobile Responsiveness
As more and more people use their handheld devices for browsing and shopping, it’s a must that your website is optimized for all types of screens. Not sure if your web page is mobile-friendly? Take this Mobile-Friendly Test at Google Search Console. A mobile-friendly website impacts navigation within the website hence it’s important to keep in mind how the website will look on a smaller screen – the text should be minimal, the buttons should be easily identifiable,the screen should be easily scrollable, and elements such as the search bar and the menu tab should be easily accessible.
2) Content & SEO
Online purchase decisions are largely based on the confidence that a user derives from the information available about the product. A potential buyer must get convinced that the product is worth investing in. From the quality of landing pages to professional product images to descriptive text as well as an active social media presence are all crucial for building user’s confidence.
While drafting content for your eCommerce store, keep in mind search engine optimization too. In the long run, SEO will help your customers to find you. In addition, organically showing up as one the top results in online searches boosts confidence in your website. Invest in a keyword-rich domain name that is short, intuitive and meaningful. Since Google prefers short URLs, go for a domain name that communicates more with less. Consider one of the new domain extensions that best suit your online business. A .STORE domain works very well in case of eCommerce stores looking for a sophisticated domain name that is short and brandable. For example, www.emirates.store and www.magazine.store. A .STORE extension makes the website name easily marketable and memorable, creating a higher brand recall.
3) Loading Speed
When it comes to user experience on an eCommerce platform, every second counts! Nothing spoils an online buying process like images that don’t load on time do, especially since online shopping heavily depends on the quality of product images and how quickly they load. A must-do is to optimize your product images and use JPEGs as much as possible. Check your website’s speed and performance across browsers and locations through Web Page Test. You can also take Google’s Page Speed test which will give you suggestions based on your site’s performance to enhance the speed.
Users are more likely to buy from you if they are sure of the security features on your website. If you are serious about doing business online, invest in an SSL certificate. SSL which means ‘secure sockets layer’ essentially makes the website more secure for handling sensitive information and the personal details of your customers. All sites that require customers to share their credit card details must have an SSL certificate to ensure privacy and security of information. You can further instill user confidence by using ‘secure shopping’ logos or trust badges such as those from Norton and McAfee as well as from PayPal, Visa, etc.
How your customer moves around in the store will decide whether a purchase is made eventually. Vertical navigation works better, especially if number of products are more. Also, users intuitively expect to see the navigation bar on the top, hence a horizontal navigation bar placed at the standard place usually works better. Simple category names, easy filters and a search bar will further enhance the user experience. Keep minimal tabs on your navigation bar so that users can see all categories at once Avoid drop down menus as they tends to hamper the user experience. Also, do away with too many buttons on the website and Instead, use simple links that are more accessible.