What’s the first thing you do in the morning after you wake up? If you didn’t answer, “I check my phone”, we bow to you. Checking your phone, scrolling through Instagram, Facebook, Twitter, Pinterest, and the dozens other social media platforms is one of the most common (albeit not the healthiest) ways people start their day. Social media is so deeply ingrained in our lives that we hardly notice just how much time we spend on it and how our lives are affected by it.
Get this, teens spend up to NINE hours a day on social media, and 30% of their time is spent on interactions on social media. But those are just teenagers, right? They seem to have a lot of free time. To that we say, an average adult spends nearly 2 hours on social media every day. This equals to about 5 years in a lifetime! To put that into perspective, we only spend about 6 months doing our laundry (no more excuses the next time then).
Where there are people, there is business.
Brands are aggressively promoting on social media, the government is promoting on social media, the anti-government is crusading on social media, and then there are social media influencers and social media stores.
Social media stores have taken off big time in the past few years. With a ready, tested user interface and a vast audience; they only made sense. All one needed to do was set up! There are even softwares that help you specifically set up social media online retail stores.
Chances are if you’re a social media store, one of your crucial challenges is to get noticed and to have a distinctive brand identity that is separate from the social media platform. Let’s look at your marketing options:
- Social media ads
- Influencer marketing
- Organic promotion
- Engagement, engagement, engagements
But, what of branding?
Being a social media store, your domain address looks something like this: www.facebook.com/yourstore or www.instagram.com/yourstore
Not only do such web address lack brand recall but they’re also not easy to remember or easy to speak.
Having a sophisticated web address for your business is a crucial aspect of branding. Be it business cards, emails, flyers, ad campaigns, or even dreamy billboards – you need a domain name.
All you need to do is to buy a domain name from your favourite registrar and forward it to your social media store, and voila! You just created the first, most important part of your online identity. Now, when users click on your domain name, they will be taken to your social media store.
The best part is that now there are hundreds of possible domain options available, you can even use your domain name to define who you are. For example:
www.facebook.com/lilysvintagestore can be www.lilysvintage.store
www.instagram.com/popcolorshade can be www.popcolorshade.store
Not only does the domain name give you a personalized brand identity but the .STORE at the end also indicates what your business is all about. Now, potential shoppers know that you’re selling something even before they click on your web address!
You can now use this web address on all your marketing and personal communication to enhance the user experience, and you’ll be sure to see your branding go through the roof. Leading registrars have already recognized the importance of connecting your social media profiles to a domain name.
It’s time then that your social media store got its very own domain name!