That content marketing is the basis of a solid organic marketing strategy isn’t news. Having said that, starting a blog is the most effective way to kickstart your content marketing strategy and to boost your SEO. And an effective SEO and content marketing strategy is driven by blogs that include relevant and high-ranking keywords. However, to win at SEO for eCommerce, it is imperative to undertake an in-depth keyword research.
What is Keyword Research?
Keyword research is the activity that is undertaken to find and research for actual search words and phrases that people enter into search engines whilst searching for something on the web. Knowledge about what search terms are trending and how people are using them to search goes a long way to form an effective content strategy and an overall marketing strategy.
What are the Top Keyword Research Tools?
Simply put, the keywords that you use can make or break your website when it comes to SEO performance. Here are a few handy keyword research tools you can use:
- Google Keyword Planner
- SEO Chat
How are Keywords Relevant in the Era of Voice and Semantic Search?
With the inevitable rise of AI-powered voice search devices such as Apple’s Siri, Google Home, and Amazon’s Alexa, search is evolving and therefore ranking for relevant and simple keywords is a need of the hour for eCommerce businesses. Not to mention semantic search has changed the way we browse the web and search for information.
Back in the day, people looking to buy shoes in Delhi, typed ‘Shoes Delhi’. Now though, people search ‘Where can I Buy the most stylish shoes in Delhi?’ This search trend is the reason why long tail keywords have become popular.
Given this new wave of search trends and the ever-increasing competition in the world of eCommerce, your online store must be lavishly equipped, in terms of keywords, to rank high for all your inner product pages. Which is why you need to perform a thorough keyword research.
Eshan Pancholi Do you run an eCommerce website? Are you considering starting a blog for it? If you are, then you’re in the right place. Starting a blog for your eCommerce website has benefits galore. With this post, we have you covered on how you can start blogging.
How to Perform Keyword Research?
Here’s how you can go about finding the most suitable keywords for your eCommerce Website’s SEO strategy:
1. Brainstorm Ideas
The first step is to come up with ideas about the most relevant keywords to your business niche. Make an accurate list of the most relevant topics, trends, and likely keywords relevant to your business forte. For instance, if your eCommerce business sells formal menswear in London, then your keywords should include:
- Men’s fashion London
- Buy Men’s shirt London
- Buy Formal Shirts London
- Menswear London
- Buy Men’s Suits London
- Buy Men’s Formal Shoes London
If you blog regularly, then you would be aware of the most relevant long tail keywords that are trending in your industry. Brainstorming ideas is the best to perform a keyword research because you know what phrases and search terms you want to rank for.
2. Use Google
The best way to perform a keyword research for your eCommerce website is to search for relevant terms on Google and see what recommendations pop up. You can find these recommendations at the bottom of the search page and doing this will give you an idea of what search terms are trending. These Google suggestions will trigger new keyword ideas and combinations that you may want to take into consideration.
3. Consider Competitors
If your brainstorming ideas and intense Google tricks fail, the next best way to research for keywords is to study what keywords your competitors are ranking for. There are many tools that can help to spy on your competitors’ keywords, such as Moz, SimilarWeb, and SpyFu.
A flipside to using keywords that your competitors are ranking for is that they already have a stronghold for those search terms and keywords, so you will have to work harder to improve your ranking for those words. However, keep a lookout for the keywords that your competitors don’t seem to care about. Strategically using these keywords can be a great opportunity for you to dominate on those important search terms.
Another effective way to understand your competitors’ keyword game is to track their links. Content marketing is often the only outlet to build backlinks and your competitors are most likely creating content on their own website or other blogging sites. Simply track which backlinks point back to their own website. SEMrush, Moz, and Majestic are tools that are great for tracking backlinks.
Eshan Pancholi Marketing your new eCommerce business is as much fun as it is daunting. To stand out from the competition, your eCommerce business requires multiple strategies to be perfectly executed across multiple channels. Chief among these is an SEO strategy and a social media strategy.
4. Get Feedback
Your content marketing should be customer-centric and asking your customers what content they want to read is how you can figure out what keywords to use. Surveys, social media, or simply cold calling are a few ways to go about asking customers. Listen to what your customers say and make a note of any unique ideas or suggestions that you may come across.
When performing a keyword research, here are some factors you should consider:
- Search Volume: This is the average number of times your desired keyword is searched for every month. It is advisable to pick words that have an average search volume. For instance, a search volume of 500,000 will be difficult to compete for, whereas, a keyword with a search volume of 15,000 will help you rank higher for.
- Keyword Difficulty (KD): This is the level of difficulty of ranking for the keyword on search engines.
- Cost-per-click (CPC): This indicates how much advertisers are willing to pay for people to click on an advertisement for a particular keyword.
Keyword research will help you to pick the most relevant keywords to capture the interest and intent of a searcher and can help you develop and refine your SEO strategy.
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