Did you know that Instagram has over 1 Billion active accounts? And over 90 percent of those active accounts follow business accounts? It’s no wonder why marketing experts suggest creating an Instagram profile for eCommerce businesses.
What was once a mere photo-sharing social media platform is now a robust brand building and sales avenue for eCommerce brands. This makes it absolutely imperative to include Instagram marketing as part of your overall social media marketing strategy.
Creating a well-optimized Instagram profile is the first essential step towards building a strong Instagram presence. An optimized Instagram profile will help your eCommerce business attract genuine people to follow you, engage with you, and learn about your brand and its products.
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Leading Instagram business profiles have a few commonalities like using identifiable usernames, a branded and easy to recognize profile picture, a steady stream of Instagram Stories and photos, a smart and delightful bio, a branded link to a website or relevant landing page or campaign, among others.
Here’s what you need to do to make sure your Instagram Profile is optimized right.
8 Ways To Optimize Your eCommerce Instagram Profile
1. Make Your Instagram Profile Public (Not Private)
By default, your Instagram profile will be public. This means anyone on Instagram can follow your profile and engage with your posts and Stories. However, there is an option to make your profile private.
Doing this means, people will have to send you a follow request before being able to engage with your brand. If you’re creating an Instagram profile for your eCommerce business, then you should ensure that your profile is public since it allows anyone to interact with you and follow your brand.
2. Choose The Right Instagram Profile Picture
Ideally, the Instagram profile picture of your eCommerce business should be your brand logo or your mascot or your brand ambassador. The picture should be consistent across all digital media platforms.
Maintaining visual consistency across all channels is a great way to build a formidable eCommerce brand.
Consider the size and image quality of your Instagram profile picture. Use a high-quality picture that doesn’t appear too small or pixilated. Instagram profile picture size dimensions are 100×100 pixels on a mobile device, but the picture appears larger on the desktop.
Based on the device type, Instagram resizes your profile picture. This means you should choose the right size and quality. It’s wise to have a few options so you can A/B test your profile picture to check which works better.
3. Pick The Right Username
Your Instagram profile name (or handle name) should be easily understood, easily recognizable, and easily searchable. However, if the name of your choice is already taken as a username, pick a name that closely relates to your brand name.
A smart thing to do would be to keep your business name as the first part of your username so people can find you easily. Alternatively, you can consider choosing an abbreviation or short variation of your company’s name.
The name that appears on your Instagram profile should also include a keyword that defines the nature of your business. This will help to optimize your Instagram profile for searches since most will use specific keywords to look for your profile.
Selecting the right keyword requires a good understanding of your potential followers and what they look for. In addition, your choice of keywords should showcase what your brand stands for.
Your handle name can include a specific product name or the city name where you are located/serve.
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4. Optimize Your Bio
Your bio is a great place to use relevant keywords and hashtags. This helps to optimize your Instagram profile for SEO to appear in search queries thereby increasing your reach.
Instagram now allows users to follow hashtags, and this is a great way to categorize yourself to appear in relevant search queries. People not only follow profiles but certain hashtags as well which will help you get featured in the searches.
As a best practice, you should target keywords that perfectly describe the nature of your business and where you are located along with the right hashtags.
For example, a search for the words “vegan shoes Canada” on Instagram shows the profile for Nice Shoes, Canada-based vegan footwear, and accessories brand.
Your bio is the only piece of real estate where you can insert your store’s URL or a dedicated landing page. In either case, you should ensure that you are using a memorable and relevant URL.
Ideally, you should opt for a simple and short domain name like buyshoes.store or londonheels.store as your call to action. In fact, you can use your .store domain extension as a simple non-clickable CTA for your posts as well (buyshoes.store/heels)!
5. Submit The Correct Details
The Instagram profile for your eCommerce business should always be a business profile, and you need to be sure to select the right business category while creating your profile.
As a business profile, you will be able to add not only a business category but also insert your contact information and include action buttons in your Instagram profile bio.
To ensure that your followers are able to contact you, you can add your business’s official email address, phone number, and office address.
6. Publish High-Quality Content
While this may seem obvious, a lot of eCommerce businesses and online retail brands make the mistake of uploading low-resolution photographs that appear grainy or pixelated.
High-quality photos are a critical factor of a well-optimized Instagram profile. When someone visits your profile, there is a high probability that they will first scroll through your feed of photos and depending on the quality of your photos, they will decide whether to follow you or not.
Similarly, it is important to maintain a quality check of the captions and hashtags used across your posts, Stories, and bio. Ensure to consistently post high-quality pictures that keep your followers engaged.
The posts on your Instagram profile should be relevant to your business, and information about your line of business. In case you are using it to promote your products, ensure that you have a bank of good-quality well-shot photographs that you can use to post regularly.
A good habit here would be to follow a certain style of photographs or a specific language that resonates with your eCommerce business’s brand guidelines.
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7. Harness The Power Of Instagram Stories
Make the most of Instagram Stories by telling authentic brand stories and featuring real people. With Instagram Stories, you can create a narrative that keeps your followers in the habit of viewing your stories and to engage with your brand.
Include relevant hashtags, witty captions, and dedicated CTA links to point people in the right direction. Instagram also allows eCommerce businesses to sell to their viewers directly from Stories.
Be sure to make the most of this feature!
8. Actively Engage With Your Audience
Keep your notifications on so you know when your followers are sending you DMs (Direct Message) and when they are commenting on your posts. Try and respond to as many genuine messages and queries as you can.
Keep your DMs open for anyone who wishes to get in touch with you, and make sure you monitor the messages that you are receiving here.
It also works favorably if a brand replies to comments on posts and responds to the mentions on others’ profiles. It not only helps build camaraderie but has the potential to establish a brand personality.
Other people will witness your comments and how actively you engage with people and this will probe them to visit your profile and to follow you.
Instagram profile optimization is a healthy mix of all the above activities, and most importantly a result of an active profile. Post frequently and regularly to keep your audience engaged and to gain more followers for your Instagram profile.
As a business profile, you can make use of data-driven analytics to better understand how to reach more potential followers and better engage with your audience.