Do you run an eCommerce website? Are you considering starting a blog for it? If you are, then you’re in the right place. Starting a blog for your eCommerce website has benefits galore. With this post, we have you covered on how you can start blogging.
Why You Should Consider Starting a Blog
Search engines love new content and regular blogging ensures just that. SEO is all about using relevant keywords that you wish to rank for. Blogging and content marketing means you can target specific long tail keywords to build SEO for your website.
As an eCommerce store, you can blog about tips and tricks, trends and style mantras, that cater to your target audience and build authority in your niche. Valuable and high-quality content will enable your eCommerce brand to become an expert.
SEO and authority will drive more traffic to your blog. More traffic to your website means your audience will also browse through what you sell and make purchases since they know you are a credible eCommerce store.
Use your blog to engage with your customers as an ongoing basis. For example, you can share inspirational stories relevant to your industry or how your business came to be. Include images and video tutorials or various applications of your product.
Blogging will keep your audience engaged with your brand. While your blog alone may not contribute to building brand loyalty, it plays a significant role in the process. Quality content that is an appropriate balance of quirky, professional, relevant and information-driven will help to build loyalty.
Eshan Pancholi Content marketing is often overlooked as an effective eCommerce marketing channel. If done right, content marketing has the potential to drive a crazy amount of traffic to your website and brand your business as an expert in your niche. Furthermore, smart content marketing techniques can help you improve brand loyalty and brand recall.
How to Start A Blog
Now you know the importance of starting a blog for your eCommerce store, let’s get you up to speed on how you can start blogging.
Step 1: Choose a Blogging Platform
When it comes to starting a blog for your eCommerce store, you would probably want to host it on your website. However, WordPress, Blogger, Squarespace, Wix, and Weebly are some of the most popular platforms available.
WordPress is among the most popular and widely used blogging platforms. Equipped with a simple-to-use interface and flexible functionality, WordPress options include hosted and self-hosted blogs.
- Hosted WordPress blogs are free but limit certain controls.
- Self-hosted WordPress blogs have a nominal cost attached as they offer more control in terms of customization and functionality.
Step 2: Pick a fitting domain name
A domain name is your blog’s identity. It is the first touchpoint for your reader which is why you must pick a domain name that is short, catchy, and easy to remember. These qualities make for a striking first impression — and one that will last the test of time. Being an eCommerce website, a relevant and definitive domain name such as .STORE fits perfectly with what you do and what you write about.
5 brilliant tips for finding the perfect domain name for your retail business Building a business is a challenging process and choosing the right domain name is winning half the battle. The right web address is a brand’s most valuable asset, and finding it can help you stand out from the crowd.
Step 3: Select a simple theme
Keep the theme for your blog page in sync with the rest of your website design or in sync with your brand guidelines and brand tone. Legible typography and clean background with enough whitespace should make for a soothing reading environment.
An attractive yet simple blog theme will help your readers understand your content and prompt them to keep coming back. WordPress has a wide array of themes to choose from, so explore all your options before picking one. Before you zero in on the theme, preview it to see what it looks like for your visitors and read the reviews.
Also, check for the last date of the update to ensure that theme is constantly receiving support from its developers. Responsiveness is a crucial design element to consider. Your blog page should seamlessly work on all device types and screen sizes.
Step 4: Get the Smartest Plugins
For your blog to achieve its full potential, it is essential to embed smart plugins. These plugins will not only make your life easier but also deliver an enhanced brand and user experience. Here are a few smart WordPress Plugins that you can choose for your blog.
Yoast SEO — Optimizes your blog for the best SEO results.
BackupBuddy — Enables to store and backup all your website content on a regular basis.
WPForms — Allows you to create contact forms, subscription forms, payment forms, and other types of online forms.
Google Analytics — Provides valuable statistics and insights into understanding how your blog is performing and your audience.
Edit Flow — Offers a smooth workflow management system for multiple authors.
After the Deadline — Ensures that your blog is free of grammatical and spelling errors.
Sucuri — Runs checks on your blog website for any suspicious activity and provides real-time alerts.
Eshan Pancholi The most sure-fire way to rank higher than your competitors on search engines and drive conversions on your eCommerce store is to master SEO. And if you’re not sure of how to go about mastering eCommerce SEO, then you are in the right place.
Step 5: Write Compelling Content
Once your eCommerce blog is set up and ready to roll, you must woo your readers with content that is value-driven, well thought of, easy to consume, and informative. Compelling content and a smart product copy will enable your blog to engage successfully with your target audience and build a community.
This will in-turn help you to become an authority in your niche and empower you to build a credible eCommerce brand. Write about topics that are applicable to the online shopping industry, fashion industry, style guides, etc. and then subtly slide in your products.
A top tip here is to avoid making your blog too salesy. Ideally, your blog content should prompt the reader to be moved by your words and act on your CTA. Although there is no one-size-fits-all approach to writing compelling content, keep things simple and informative is a formula that always works.