Learning soft skills will not only help to build a successful eCommerce business, but also a successful leader and a well-rounded individual.
As an eCommerce entrepreneur looking to make the most of the available resources, soft skills will enable you to extract the most from your team, share ideas, connect with stakeholders, and convince clients, partners, and customers, among other advantages.
6 Soft Skills Every eCommerce Entrepreneur Should Have
There’s a stark difference between leading people and giving orders. As an eCommerce entrepreneur, you need to lead people by understanding them and inspiring them.
As Gary Vaynerchuk says, “As a leader, you need to work for your employees”. Good leadership is all about empowering your people to feel safe, strong, and included in the processes that directly affect their lives.
You need to understand your team members, who they are, what are their individual career goals, where they want to go, what problems they have and what’s bothering them.
Address their needs and connect with them so that they know that you have their back.
Simply delegating work and assigning tasks won’t make you a great leader. You need to be self-aware and understand who you are and then progress into investing time and effort in understanding your team.
Among all the soft skills an eCommerce entrepreneur should have, being a good leader is critical to business success.
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As an eCommerce entrepreneur, you need to develop your communication skills. You need to be able to communicate effectively and clearly with your investors, partners, and peers.
Your employees need to understand your vision, goals, and overall mission of the business. Your clients should understand your value proposition and the utility of your products.
This includes mastering all forms of communication from one-on-one telephonic conversations to in-person conversations, group conversations, written communication, email, and social media messages.
Some of the common communication skills include:
Listen to inputs from your stakeholders, feedback from customers, and suggestions from prospects. This will help you perfect your offering and enable you to come across as a constructive person who listens and understands.
Learn the language and tone of your industry. Stick to a brand tone and be polite and courteous in your written communication. Respond gracefully to any social media trolls. Avoid getting into a nasty battle of words.
Clearly explain what your business is about, what you offer, where you want to go with it, and what are your aspirations and business goals.
Speak with clarity and precision. Construct your thoughts and speak to your team, stakeholders, and anyone else with a sense of intelligibility and fluency.
These skills will enable you to share your message effectively and help people understand and relate to your vision.
Communication skills make for one of the most important soft skills that every eCommerce entrepreneur should have.
3. Time Management
Another one of the most important soft skills every eCommerce entrepreneur should have is time management.
As an eCommerce entrepreneur, especially if you’re running the business single-handedly, there is a high probability that you are stormed with tasks and to-dos.
You need to know how to manage your time if you wish to find success.
Categorize and compartmentalize your tasks and duties based in order of importance.
Delegate or outsource where necessary. Don’t try to do everything on your own and set time aside to read and respond to emails.
A critical element of finding success depends largely on knowing how to use your time.
Furthermore, you should invest in developing a discipline that enables you to stick to your timetable.
Doing this will help you keep your mind clear and make decisions with ease and maximize your productivity.
When it comes to developing time management skills, you can truly push yourself to the next level and achieve more.
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A supremely important skill as an eCommerce entrepreneur, or for that matter, any entrepreneur, is to actively network with people.
Everyone from clients to prospects to partners to suppliers to marketing agencies to investors to enthusiasts, and anyone that can be beneficial to you in growing the business.
However, networking isn’t simply about meeting new people over dinner and beer and collecting a meaningless stack of business cards.
It’s about building strong relationships.
This means you should go the extra mile and make friends. Not just contacts or mere acquaintances.
Networking is about building strong relationships and making friends with people in your industry or ancillary industries who are also doing something unique and who can provide value to your business.
Similarly, you need to find ways to provide them with as much value as you possibly can.
Networking is a soft skill that is largely dependent on mastering communication skills mentioned above.
Among all the soft skills every eCommerce entrepreneur should have, learning how to network and actively building relationships is a skill that will do wonders for your eCommerce business.
5. Ability to Learn
As an eCommerce entrepreneur, you’re going to witness a rollercoaster of a journey. There will be ups and downs and this is where the ability to learn will come in handy.
An entrepreneur needs to have the desire to learn and keep an open mind when it comes to learning new concepts.
There is a high chance that your employees or junior team members might have some fruitful inputs.
If you, as an individual, can learn from anyone, in any situation, about anything, then you will find it easy to find success.
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Learning from failure can help expand one’s horizons, knowledge, and understanding of business.
The ability to learn is a set of soft skills every eCommerce entrepreneur should have in order to grow as an individual, a leader, and a business owner.
6. Stress Management
This soft skill is two-fold. However, if you think a 9-5 job was stressful, you’re in for a real shocker when you start your own business.
Firstly, you must learn to center yourself and keep stress at bay.
From meditating to better time management, do what suits you and learn to be calm, patient, and resilient.
Secondly, as an entrepreneur, it’s your job to be that solid core for your team.
The fact of the matter is that you are running a business and there will be internal conflicts or issues that could cause stress and negativity.
You need to be able to rationally manage other people’s stress and resolve any issues that are plaguing your team.
However, if you are under stress, you need to fix that first.
Most entrepreneurs never learn how to manage other people’s stress.
Instead, they resort to resentment for their team instead of acquiring emotional intelligence.
Stress isn’t always a bad thing because stress is just stress. How you deal with it and manage it is down to your management skills and emotional maturity.
Which is why learning how to manage stress is a set of soft skills every eCommerce entrepreneur should have.
While there are many technical skills such as eCommerce SEO and content marketing and designing a website to maximize conversions that you should focus on developing as an eCommerce entrepreneur, the six soft skills mentioned above will help you to build a successful online business.
These are soft skills every eCommerce entrepreneur should have in order to build a truly flourishing business and a solid personal brand.