Success in eCommerce relies on a multitude of things. From having the right eCommerce Marketing Strategy to constantly stay ahead of the curve. However, a significant portion of your eCommerce success is based on finding the right bunch of products to sell online.
The challenge lies in wanting to sell the most popular products or the most specific products from a niche. The trick is to find a good balance between the two, and only promise to sell what you can deliver.
We have listed a few of the products across several categories that have become immensely popular in 2019 and their demand is slated to increase in 2020.
This is one fashion trend that’s here to stay and has been consistently getting more popular in the past couple of years. Athleisure is nothing but activewear worn as a regular everyday-wear and not to work out.
This comprises all kinds of clothing and clothing accessories such as sweatshirts, sports bras, headbands, leggings, shoes, hoodies – you name it.
Athleisure is a category of clothing that defines comfort while being trendy and fashionable and is a huge hit among millennials and Gen Z.
This product category can be sold via a dedicated store for Athleisure, a collection within the fashion/ clothing category, or as a sub-category within fitness.
It also leaves scope for you to expand into related category items such as pure fitness wear, related accessories, casual clothing, etc.
Potential customers for Athleisure are mostly women, millennials and Gen Z. Therefore while identifying the platform for promoting or ad targeting, the focus should be more on visual platforms such as Instagram, Pinterest, even Facebook.
Influencer marketing is another great way of promoting your brand/products online, however, make sure you are identifying the right influencers that cater to your target group.
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Shapewear is a timeless category of products to sell on eCommerce websites and the sales are only expected to grow. Once considered a piece of undergarment is now a daily fashion necessity among women over a range of age-groups.
Shapewear, also known as a bodysuit, helps to create a slimming silhouette and has been popular in the lingerie industry for a considerable amount of time.
The products available now offer a variety of styles, shapes, cuts, and colors. eCommerce business owners can choose to sell shapewear across various categories like lingerie, fashion, beauty or as a niche segment.
3. Posture Corrector
With people leading increasingly sedentary lifestyles, poor posture is one of the greatest drawbacks leading to back pain and stiff muscles, in extreme cases even leading to curvature of the spine.
A posture corrector is an elastic strap designed specifically to address this issue and retrain your body into forming the correct body posture.
Posture correctors have been gaining popularity and the growth in online searches is a simple yet definite indication of the same.
The product caters to a large demographic consisting of people who have desk jobs. You may choose to market the product keeping this in mind and target audiences by job titles.
There are articles available aplenty about the uses and benefits of a posture corrector. Furthermore, you can create content on your eCommerce website which will help target your audiences to understand the benefits of the product and also help with SEO.
The posture corrector can be categorized as a lifestyle product or even placed under the fitness category as a sub-type, depending on the categories sold on your online store.
4. Wireless Phone Charger
Wireless phone chargers are fast gaining popularity across the globe because of its novelty and with the launch of new flagship phones from stalwart brands like Samsung and Apple.
Wireless chargers are bound to become a norm across other brands and devices as well. The wireless charging market as a whole is anticipated to reach around USD 95.6 billion by 2026 and wireless phone chargers are set to be in huge demand as the spurt in searches proves.
The product caters to a wide demographic of smartphone users as everyone at one point or another would want to purchase this product. This makes it a hot selling product for 2020.
Targeting audiences that would be interested in purchasing this product is no tough feat as potentially all smartphone users are suitable audiences to purchase this product.
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5. Portable Blender
Portable blenders are a hit among fitness enthusiasts and homemakers alike. With the craze for fitness rising and increasing awareness around healthy eating and diet, the demand for homemade food is also on the rise.
Fitness enthusiasts who are constantly on the move and do not get to spend much time in the kitchen are often faced with the challenge of making juices, smoothies, protein shakes.
A portable blender is an effective solution. The portable blender is easy to use which primarily requires a simple click of the button and is extremely light so it can be carried along easily too.
There are several products available in the market so when choosing one to be listed as one of the products to sell on your online store, make sure you are selecting one that is durable and trusted.
The product can be categorized under fitness as well as home & kitchen accessories and your marketing efforts should be targeted more towards that target audience base.
6. Pet Grooming Products
The sales trend for the pet grooming industry has consistently been on an upward trend for years and it is not predicted to decline anytime soon.
With the market predicted to reach $3580 million by 2025., the growth in searches on Google Trends mimics the opinion. Given the statistics, it would be a good idea to start selling pet grooming products on your eCommerce website.
You can create a separate site that caters to the niche market of pet owners and groomers or list these products as a separate category along with the other variety of products that you sell.
The highest selling products are for dogs but ensure that you also cater to cats, birds, and a variety of exotic pets. Promoting your product on Instagram, Facebook, YouTube – where more visuals are used, and direct links embedded for your product page is bound to be more successful.
These are only a few of the products to sell that have been gaining popularity especially in 2019, and the list is huge.
If you have an existing eCommerce website that caters to a specific audience, try and choose products that are more suited to them using cross-selling as opposed to listing a product in a completely new category (unless you have plans to expand your reach).
Many times interest in a product may spike because of a new trend or celebrity endorsement or even a viral video, so you can choose to jump on the bandwagon for these high spurts, non-lasting trends or stick to products that statistics prove to be in high demand for a long time to come.
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