The fashion world is packed with outlandish brands that sport some of the most affluent and attractive brand names. While this is a good thing, hunting for fashion brand name ideas for your new fashion label can get arduous and challenging.
For your new fashion label to solidify itself in the fashion/retail industry and stand the test of time and transform into a true powerhouse brand, you need to search for the most evocative and intuitive fashion brand name ideas.
Most fashion brand name ideas result from the founder/designer or the abbreviations of the founders’ initial’s.
Mega-brands such as Louis Vuitton, DKNY, H&M, Karl Lagerfeld, Chanel, Tom Ford, Michael Kors, are all names of the founder(s).
However, you do have simple one-word brand names such as Cartier, Gucci, Fendi, Versace, Prada, Hermes, Burberry, Zara, to name a few.
Now, you may be wondering if the process of coming up with a name for your fashion company is an arduous one.
Well, unlike popular belief, hunting for a catchy brand name or memorable online identity for your fashion label isn’t all that hard.
And it’s even simpler to find a short, easy to remember, and meaningful domain name in case you plan to sell online. Read on!
Search your .store domain NOW!
How To Search For Creative Fashion Brand Name Ideas?
Here are 5 simple steps to search for creative fashion brand name ideas:
1. Understand your target audience
Your fashion label’s name and logo should appeal to your target audience. Determine which segment of the audience you are looking to appeal to.
Are you targeting urban youth or trendy middle-age people? In either case, your brand name needs to reflect that key characteristic.
2. Determine your brand personality
As mentioned above, most fashion brands are named after their owner but that doesn’t need to happen in your case too.
If your name doesn’t sound catchy enough to become a brand such as Ralph Lauren or Tommy Hilfiger, you can opt for a name that truly reflects and represents the personality of your brand.
Just like Forever21 appeals to young women. You can also choose to use a combination of two words to even resort to a one-word snappy brand name like Zara.
3. Keep the future in mind
When choosing from a list of fashion brand name ideas, be sure not to get too ambitious with your name choices.
Don’t simply focus on the current trends whilst looking for a name; keep in mind the future of the brand and how the name will fare years from now.
Many fashion entrepreneurs have made the mistake of naming their brand on the basis of current market trends and have failed to build on it in the long run.
4. Don’t copy brand names
While many fashion startups often find it tempting to use variations and misspellings of mega fashion brands, resorting to imitation names can backfire big time for your fashion brand.
If your fashion brand name will be hard to read, spell, and pronounce, you should go back to the drawing board and hunt for a better one.
Also, copying names can land you in a serious trademark infringement and copyright issue.
5. Check for legal issues
Before zeroing in on your fashion company’s brand name, do thorough research and check for any legal issues revolving around trademarks and copyrights.
And while using an innovative and edgy foreign name is an enticing way to project and promote your brand, be sure that there’s no other brand already using that name.
The last thing you want is a legal hassle around your brand name.
Eshan Pancholi Today, eCommerce businesses, such as yourself, are spoilt for choice when it comes to picking domain extensions to denote your online store. Of the hundreds of new domain extensions, names on .store domains are a favorite among eCommerce startups, brands, Esty stores, Amazon sellers, and several other newbie online businesses.
What Are The Qualities Of A Great Fashion Brand Name?
Your fashion line deserves a creative brand name that is worth the efforts you’re investing in establishing your fashion business. A great brand name is one that surpasses expectations and piques the interest of your stakeholders.
So, before you begin the hunt for your perfect fashion brand name, it’s essential for you to understand the qualities that make for a great brand name.
A great brand name:
- Is short, easy to type, and easy to remember
- Is definitive, relevant, and meaningful
- Is unique, innovative, and memorable
- Is clean, crisp, and uncluttered (free of any lingual or grammatical errors)
- Is descriptive of what you sell and the industry you belong to
The Role Of A Domain Name In Branding Your Fashion Label
Once you’ve picked a suitable brand name from your list of fashion brand name ideas, the next step is to hunt for a brandable domain name for it.
Because a domain name plays a crucial role in telling people what you do and what to expect when they land on your website.
In fact, marketing experts and branding agencies strongly believe that a domain name makes for one of the most valuable assets a brand can own.
And they’re quite right!
Because a long, awkward, and complicated URL will dissuade people from typing your URL into their browser and it will hamper your brand building agenda.
Search your .store domain NOW!
How To Pick A Brandable Name For Your Fashion Brand?
Here’s what you need to do to pick a brandable name for your fashion brand:
Pick a name that is innovative
Pick an innovative name that has a nice ring to it and one that is unique and in sync with what you are offering.
To do this, you should research and study what names are trending in your industry.
This exercise will give you a deeper understanding of what kinds of names will work well for your fashion brand and which won’t fare well.
For instance, selecting a name on a new domain extension like .store makes for an innovative choice.
Take for instance, www.husk.store, a name that is innovative and simple.
Pick a name that is search-friendly
When hunting for a name from your list of fashion brand name ideas, be sure to look for a name that includes the most intuitive search keywords.
Ideally, you should search for a name that as a reasonably decent search volume and a low keyword competition.
This will enable your fashion brand’s website to rank high on search engines.
With voice search and semantic search changing the how people search the internet, picking a name that is search engine friendly means you’re investing in a name that is future proof.
For instance, www.sweetheart.store is a search-friendly name.
Pick a name that makes brand building easy
Typically speaking, you should choose a name that is snappy and short.
Your fashion brand’s name should ideally be 1-3 words and limited to under 18 characters.
Avoid picking a name that includes any misspellings or abbreviations or hyphens or numbers as this will derail the searchable criteria mentioned above.
For example, www.emirates.store is a crisp and clean web address.
Search your .store domain NOW!
Why Use a .store New Domain Extension For Your Fashion Brand?
Conventional domain extensions have been around for decades and are home to millions of websites.
This makes finding the name of your choice on traditional older domain extensions is a painstaking and arduous task.
Not only is .store a meaningful and relevant domain extension for a fashion eCommerce brand looking to establish an online store to sell online.
It’s also perfect for existing brick and mortar fashion brands that wish to establish an online sales avenue.
Picking a name on a new domain extension such as .store means you can easily cover all the qualities that make for a great brand name that we mentioned earlier.
However, here’s why you should consider picking a name on .store:
Names are relevant
Using a .store domain extension is probably the most logical way of denoting that your fashion brand is also in the business of selling online.
For example, www.juliesoutlet.store
Names are easy to understand
The word ‘store’ is synonymous with a business that sells something, and it represents a place where people can purchase from.
This means your brand name on .store will be easy to understand on a global scale.
For example, www.supercoolsupply.store
Names are available
Since .store is a relatively new domain extension, you stand a great chance of finding the name of your choice for your fashion brand on it.
This means you can select a brand name that is short, memorable, and brandable for your fashion label’s online store.
For example, www.nickelbrook.store
- Names are contextual and meaningful
Relevancy, memorability, and availability make for the perfect ingredients for a meaningful and definitive name for your fashion label.
These qualities of .store make it well-suited, not just for online fashion brands but even for brick and mortar retail businesses looking to establish an online presence.
For example, www.ecobeings.store
It’s super easy to find the perfect name from your list of fashion brand name ideas. All you have to do is follow the guidelines mentioned above!