Today, building an online store is a supremely convenient task. Simply build a Shopify Store.
The Role Of A Domain Name in Branding Your Shopify Store
The first step towards setting up a Shopify store begins with selecting a brandable domain name for it.
Not many realize that a domain name makes for the first touchpoint for your customers to get an understanding of what to you do.
That’s probably why marketing gurus and brand experts are of the opinion that owning the right website address is key to successful branding.
They also strongly believe that a domain name happens to be one of the most valuable assets a brand can own.
And they’re not wrong, because a clunky, awkward, and complicated URL will dissuade people from trusting your brand and will hamper your brand building agenda.
Search your .store domain NOW!
However, finding the name of your choice on traditional domain extensions may seem challenging due to unavailability of names and high costs.
Which is why you should explore your options on new domain extensions such as .store.
As a domain that is meaningful and definitive of what you do, the .store domain makes for a relevant choice for your Shopify Store.
What Makes For A Great Domain Name for Your Shopify Store?
Your Shopify Store deserves an identity that is worth the efforts you’ve put into establishing your business.
You need a domain that shatters stereotypes and piques the interest of your stakeholders.
So, before you begin the hunt for a domain name, take some time out to understand the qualities that make for a great domain name.
Here are a few parameters that make for a great domain name:
- A domain name that is short, easy to type, and easy to remember
- A domain name that is definitive, relevant, and meaningful
- A domain name that is unique, innovative, and memorable
- A domain name that is clean, crisp, and uncluttered (free of any lingual or grammatical errors)
- A domain name that is descriptive of what you sell and the industry you belong to
Here’s a video by OSTraining that explains in detail how you could set up your brilliant .store domain on your Shopify store.
Why Pick A .store Domain For Your Shopify Store?
The biggest advantage of choosing a new domain extension such as .store is that you can find a name on it that covers all the qualities mentioned above.
Having said that, here are a few noteworthy reasons why you should consider picking a name on .store:
The smartest and most logical way of denoting that you are in the business of selling online is to get your Shopify Store on a .store domain extension.
For example, www.juliesoutlet.store
- Easy to understand
As a word, ‘store’ stands for a place where people can purchase from.
This means your domain name will be easy to understand on a global scale so you can conduct business around the globe without having to create multiple location-specific websites.
For example, www.supercoolsupply.store
.store is clear in what it means.
It is definitive and this quality makes it well-suited, not just for online stores but even for brick and mortar retail businesses looking to establish an online presence.
For example, www.ecobeings.store
The probability of finding the name of your choice on .store is very high since it’s a relatively new domain.
This means you can opt for a short, memorable, and brandable online identity for your Shopify Store.
For example, www.nickelbrook.store
How To Pick A Brandable Name For Your Shopify Store?
We’ve listed three essential parameters to keep in mind when selecting a name for your Shopify Store:
Your name of choice should be unique to what you are offering. It’s wise to do some research and study what names are trending in your niche.
Doing this will help you understand which names are successful, and which aren’t.
This exercise will also help you to unravel what you must do to pip the competition.
New domain extensions like .store make for an innovative choice.
Take for instance, www.husk.store, a name that is innovative, easy to remember, and one that instantly conveys the nature of the business.
To help you cream the competition and win big this year, we’ve compiled a list of emerging eCommerce trends that you should follow in 2019.
Hunt for a name that is in sync with the most intuitive search keywords.
To rank high on search engines, you should ideally look for a name that has a reasonably decent search volume and a low keyword competition.
Picking a name that is searchable means you’re investing in a name that is future proof.
Since voice search is changing the way people search the web, your domain name should pass the radio test.
The radio test checks if people can spell your domain name correctly when they hear it for the first time.
For instance, www.sweetheart.store would easily pass the radio test.
Choose a name that is snappy and short.
A name that is easy to remember, easy to type, easy to pronounce, and free of any lingual or grammatical flaws makes for a supremely brandable choice.
Ideally, your Shopify Store should sport a name that has 1-3 words and is limited to under 18 characters.
Avoid including any misspellings or abbreviations or hyphens or numbers as part of your domain name as this will severely derail the searchable criteria mentioned above.
For example, www.emirates.store is a crisp and simple web address.
It’s super easy to build your Shopify Store, and with a .store domain, it’s super easy to transform it into a promising brand.