Building an Shopify Store in the Time of Corona - A Helpful Guide
bfcm-banner

Building a Shopify Store in the Time of Corona

 

Shopify Store

We live in crazy times! Who would have thought a pandemic will shut the whole world in and cause an economic turmoil within just a few months.

While we all hope this is a temporary phase and it’ll all be back to normal before we know it, it’s a good opportunity to learn some new skills – such as building a Shopify store.

Please note: This blog post was originally written to share tips on how to pick a domain name for Shopify stores. But we have updated it with information on how to build a Shopify store in an hour so you can get started with right away.

Here’s what’s included in this article:

  • Why use Shopify to build an Online Store in the Time of Corona
  • How to Build Your Shopify Store in One Hour – A Video Tutorial
  • The Role Of A Domain Name in Branding Your Shopify Store
  • What Makes For A Great Domain Name for Your Shopify Store
  • Why Pick A .store Domain For Your Shopify Store
  • 500+ Shopify Store Names to Inspire You
  • An Interview with a Shopify Expert

 

Let’s dive in!

Why use Shopify to build an Online Store in the Time of Corona

Before we delve into how to build a Shopify store in an hour, it’s important to understand why to use Shopify over other online store builders, especially when you need a simple solution in a stressful time such as this one.

To begin with, Shopify is a complete eCommerce solution that allows you to seamlessly set up your online store and sell your products.

Shopify allows you to organize your products, customize your storefront, accept credit cards, track and respond to orders all with a few clicks.

Shopify is reasonably priced and there are some amazing add-ons such as third-party shipping, and order fulfilments to equip your eCommerce website with.

In a complicated time such as this one, Shopify is a simplified tool to help you get your online store up and running, in an hour – as you will see in this video tutorial.

How to build your Shopify store in one hour – a video tutorial

You can now set up a Shopify store in a jiffy, that too without using any code or programming language.

The video guide from OSTraining included below will help you understand how to set up a Shopify store in an hour.

Here’s an outline of what you will learn in this comprehensive and supremely insightful video tutorial:

  • How to sign up and get started
  • How to set up your .store domain
  • Understanding General Settings (Payments, Shipping, Notifications, Checkout, Taxes, and Managing Sales)
  • How to add products and variants
  • How to add discount coupons
  • How to track customers and orders
  • Understanding the app store
  • How to make the most of different sales channels
  • How to add blogs and inner pages
  • How to find and customize Shopify Store themes
  • How to use analytics and reporting

Does Shopify provide a free domain?

Yes, Shopify provides a free domain name that looks like yourstorename.myshopify.com. However, you cannot customise your MyShopify domain. Instead, you can change your domain name by either purchasing one from Shopify itself or from a third-party provider.

Alternatively, you can also connect a domain name that you already own by linking it to your Shopify store. It’s best to purchase a domain as it gives you the flexibility to create a domain name of your choice, which is clean and catchy.

Does your Shopify store name matter?

The first step towards setting up a Shopify store begins with selecting a brandable domain name for it.

Not many realize that a domain name makes for the first touchpoint for your customers to get an understanding of what to you do.

That’s probably why marketing gurus and brand experts are of the opinion that owning the right website address is key to successful branding.

They also strongly believe that a domain name happens to be one of the most valuable assets a brand can own.

And they’re not wrong, because a clunky, awkward, and complicated URL will dissuade people from trusting your brand and will hamper your brand building agenda.

Search your .store domain NOW!

.store

However, finding the name of your choice on traditional domain extensions may seem challenging due to the unavailability of names and high costs.

This is why you should explore your options on new domain extensions such as .store.

As a domain that is meaningful and definitive of what you do, the .store domain makes for a relevant choice for your Shopify Store.

What is a good business name?

Selecting a business name is the most exciting and crucial part of building your online store. A good company name is the one that best describes you and your business. Keep it short, simple, and easy to spell and pronounce. Make sure your business name is catchy so that it facilitates brand recall and is worthy of long-term use. Also, ensure your competitors aren’t already using the name you’ve chosen or a variation of it.

What makes for a great domain name for your Shopify store?

Your Shopify Store deserves an identity that is worth the efforts you’ve put into establishing your business.

You need a domain that shatters stereotypes and piques the interest of your stakeholders.

So, before you begin the hunt for a domain name, take some time out to understand the qualities that make for a great domain name.

Here are a few parameters that make for a great domain name:

  • A domain name that is short, easy to type, and easy to remember
  • A domain name that is definitive, relevant, and meaningful
  • A domain name that is unique, innovative, and memorable
  • A domain name that is clean, crisp, and uncluttered (free of any lingual or grammatical errors)
  • A domain name that is descriptive of what you sell and the industry you belong to

Can you rename your Shopify store?

You can change your Shopify store name any time through our Shopify admin. However, no edits can be made to the storename.myshopify.com domain name. If you are using the free storename.myshopify.com domain and want to rename your store, you will have to purchase a custom domain name from Shopify or a third-party provider.

Why pick a .store domain for your Shopify store

The biggest advantage of choosing a new domain extension such as .store is that you can find a name on it that covers all the qualities mentioned above.

Having said that, here are a few noteworthy reasons why you should consider picking a name on .store:

  • Relevancy

The smartest and most logical way of denoting that you are in the business of selling online is to get your Shopify Store on a .store domain extension.

For example, www.juliesoutlet.store 

  • Easy to understand

As a word, ‘store’ stands for a place where people can purchase from.

This means your domain name will be easy to understand on a global scale so you can conduct business around the globe without having to create multiple location-specific websites.

For example, www.supercoolsupply.store

  • Meaningful

.store is clear in what it means.

It is definitive and this quality makes it well-suited, not just for online stores but even for brick and mortar retail businesses looking to establish an online presence.

For example, www.ecobeings.store

  • Availability

The probability of finding the name of your choice on .store is very high since it’s a relatively new domain.

This means you can opt for a short, memorable, and brandable online identity for your Shopify Store.

For example, www.nickelbrook.store

How to pick a brandable name for your Shopify store

We’ve listed three essential parameters to keep in mind when selecting a name for your Shopify Store:

  • Innovative

Your name of choice should be unique to what you are offering. It’s wise to do some research and study what names are trending in your niche.

Doing this will help you understand which names are successful, and which aren’t.

This exercise will also help you to unravel what you must do to pip the competition.

New domain extensions like .store make for an innovative choice.

Take for instance, www.husk.store, a name that is innovative, easy to remember, and one that instantly conveys the nature of the business.

  • Searchable

Hunt for a name that is in sync with the most intuitive search keywords.

To rank high on search engines, you should ideally look for a name that has a reasonably decent search volume and a low keyword competition.

Picking a name that is searchable means you’re investing in a name that is future proof.

Since voice search is changing the way people search the web, your domain name should pass the radio test.

The radio test checks if people can spell your domain name correctly when they hear it for the first time.

For instance, www.sweetheart.store would easily pass the radio test.

  • Brandable

Choose a name that is snappy and short.

A name that is easy to remember, easy to type, easy to pronounce, and free of any lingual or grammatical flaws makes for a supremely brandable choice.

Ideally, your Shopify Store should sport a name that has 1-3 words and is limited to under 18 characters.

Avoid including any misspellings or abbreviations or hyphens or numbers as part of your domain name as this will severely derail the searchable criteria mentioned above.

For example, www.emirates.store is a crisp and simple web address.

500+ Shopify Store Names to Inspire You

How do you know if a Shopify store is legit

Though Shopify is a great platform for eCommerce businesses, it is prone to scams. Several stores operate under the MyShopify domain name since it is free. You can identify the real ones from those that sell fakes on Shopify by:

  • Checking and cross-checking their contact details since fraudsters don’t give
    correct and consistent information.
  • Being wary of unrealistic offers and large discounts. It’s a great way for
    scammers to lure in customers.
  • Paying attention to the website’s security. Look for clickable trust seals, verified logos, privacy policies and terms of service.

Can you get scammed on Shopify

Shopify being one of the largest eCommerce platforms in the world, it is safe to buy from and sell on. It adheres to the payment guidelines and credit card security. Having said that, like most internet portals, Shopify isn’t free of scammers who misuse the platform and commit fraudulent activities via their Shopify stores. Therefore, it is necessary to check the store information, read reviews and be alert while transacting with Shopify stores.

An Interview with a Shopify Expert

To bring you some practical tips, we spoke with Matthew Palfrey, Director at BretContreras.Store and a Shopify expert, to understand how entrepreneurs can start their eCommerce business with a Shopify store and make the most of SEO and social media marketing. Read on!

Tell us about your journey as a Shopify expert.

Shopify store
Matthew Palfrey

I stumbled upon Shopify in 2009 when I was searching for a way to build my own website.

I didn’t have a big budget and so I needed an affordable platform that would permit me to make edits and changes as and when needed, without having to hire a web designer.

Fast forward to today, I now run one of the most successful Shopify development agencies in Asia-Pacific, with a portfolio of stores under my belt. My company, Digital Start Lab, focuses on eCommerce without barriers.

How does social media help eCommerce businesses in building a strong customer base?

Like SEO, social media (and marketing in general) is unique to your business. While most find that social media can be a useful channel to market their website or business, it is not a pre-requisite to having a successful business.

I know many 7-figure business owners who don’t focus on social because they have such a strong referral business. But if you are going to indulge in social media then do it well.

Use your social media channels to engage, delight and help your customers – not just because you feel you have to.

Could you share some tips for individuals who wish to start their Shopify store?

The most important advice I can give to anyone considering starting a Shopify store is to just start! Entrepreneurs typically don’t stumble upon million-dollar ideas, however the most successful share one common trait – the ability to take action.

Yes, it’s important to be diligent and you need to focus on a great product or service coupled with fantastic customer service. But these things can also develop over time.

My mantra is that if you have a great product, service or idea then the only way to prove it is by putting it out to the market and to start selling.

How important is it to invest in website SEO for eCommerce businesses?

SEO is important for search results, but it’s one part of the puzzle. And it’s always important to view SEO as a dynamic multi-faceted medium, not simply keyword-optimized blog posts.

My priority isn’t just SEO, but in ensuring that my websites are the most useful locations for the search terms they are associated with. We always devote as much effort to answering the question “How can we be the best location for a user to find what they need?”

Why did you choose a .STORE domain name for Bret Contreras’s website?

We definitely gain an SEO boost from the .STORE domain and it helps us to differentiate from our content site. Our customers know that they are at the right location for purchasing our range of products and services, which is a great benefit.

Final Thoughts

It’s super easy to build your Shopify Store, and with a .store domain, it’s super easy to transform it into a promising brand.

Search your .store domain NOW!

.store
bfcm-banner

Recommended Reads

Leave a Reply

Your email address will not be published. Required fields are marked *