Author: Swati Maheshwari
Published: April 12, 2021
What skills do successful eCommerce entrepreneurs possess? What tricks are needed to make an eCommerce business a success?
This comprehensive guide examines four different types of skills needed to become a successful eCommerce entrepreneur:
Qualitative skills such as great interpersonal communication may be innate, but practical management skills can be learned and sharpened by anyone.
Being passionate and ambitious are strong driving forces but what skills are required to rise above everybody else and shine?
You don't have to be a top-notch programmer to build a successful online store.
However, you will need to learn some core web fundamentals to successfully run it – after all, your store is online.
Paying programmers and developers for every minute change may cause major cash burn, so it is essential that you learn enough to undertake minute site changes.
Key skills to learn include:
You needn't be a poet but to be a successful eCommerce entrepreneur but you need to be able to create content.
The ability to write is the ability to communicate your idea online. To convey an idea, using proper sentence formation, correct grammar, and concise information are very important.
Content creation needs:
This is a skill that is often overlooked. Creating a flawless business plan and acquiring funds and investors is always the top priority for an entrepreneur.
As an eCommerce entrepreneur, learning the basic commerce laws of the country/state where your business is established in will make your processes simpler.
Key laws to keep a tab on:
To create a successful and sustainable eCommerce platform, project management is an utterly important and indispensable skill.
Taking care of multiple channels such as inventory, marketing, logistics, finance, and more requires sound project management skills.
Being highly underrated, it is not a skill you must overlook. Use marketing tools such as Flock, Airsheets, and Trello to efficiently carry out project management functions.
This is a clever skill that requires understanding data, being target-driven, and having a solid foresight that predicts trends and patterns.
You don't need to be an Excel whizz to calculate your break-even costs and financial projections.
You need to be able to:
For an eCommerce entrepreneur, this skill is supremely important to establish a sustainable online business and stay afloat.
More importantly, number crunching is a skill that an entrepreneur must continuously develop as the business grows.
This is where you will come across both opportunities to grow and deficits to cover up.
Being an eCommerce entrepreneur is all about constantly evolving. You cannot attain business sustainability and success if you stop exploring new avenues to grow and expand.
Your ability to learn and implement new skills will play a crucial role in the success and expansion of your eCommerce store.
Always being open to receiving advice from experts and new business concepts will help you achieve sustainable eCommerce growth for your business.
Always keep an open mind and remain flexible to new work processes, interesting marketing platforms, and promising growth hacks.
Another great way to develop eCommerce business skills is by observing what other entrepreneurs do. When you study multiple people, you'll be able to find patterns of success that are helping them.
Examples of pattern observation:
What does it take to build and run a successful eCommerce business? While every eCommerce entrepreneur needs to hone their marketing skills, business skills, and soft skills, there are a few technical skills that go a long way in building a successful eCommerce entity.
These technical skills are essential in order to understand the underlying layers of what makes an eCommerce business sustainable. These technical skills aren't simply 'good-to-have', they're a 'must-have' for eCommerce entrepreneurs.
The first of many technical skills that every eCommerce entrepreneur should have is related to web hosting and domain names. When you build your online store or eCommerce websites, you need to:
To begin with, you need to pick a memorable and relevant domain name for your eCommerce business. Remember, your domain name is your online identity and it doubles up as your brand name.
Ideally, you should have the basic technical skillset of picking a short, easy to remember, and meaningful domain name.
Consider picking a name on new domain extensions such as .store.
Once you've picked out a brandable domain name for your online store, it's time to pick a website design and a web hosting solution. Things can get complicated here if you don't know your way about web design.
While you may not be required to code, you should have enough technical skills to build a WordPress website. You can also build your eCommerce store on Shopify.
There are a couple of technical aspects to running a website that varies in terms of complexity. If you are unsure about your technical skills, consider hiring freelancers to do some of the work.
Having said that, it's best to learn about these things and to know about how things work. This way, in case you encounter any issues, you will have solutions instead of relying only on your freelancers.
These technical skills are particularly important with eCommerce and SaaS businesses.
Although this essentially a marketing skill, eCommerce SEO is highly technical. As an eCommerce entrepreneur, your primary objective is to drive more traffic to your store and boost sales.
The best way to do this is by optimizing your organic search strategies and investing in an SEO strategy.
If you aren't doing your keyword research, indulging in content marketing, starting a blog, and constantly making SEO improvements to your eCommerce website, your business will fail to remain competitive in the online space.
Keyword research and content marketing are great places to start your SEO strategy. Additionally, you'll want to invest in building Page Authority, Domain Authority, a responsive design, and building backlinks.
However, your SEO skills need to be dynamic and you should understand the importance of long-tail keywords and anchor text. There are many technical aspects that you need to learn and keep track of in the constantly changing world of SEO.
This is why keeping up with it all is quite a task, especially when you're running a business. To better cope with this, you can strategically hire freelancers or marketing agencies to keep your website consistently optimized for SEO.
Nevertheless, having the necessary SEO knowledge will help you cross-check their efforts and justify the quality of results.
Winning at eCommerce SEO is largely down to churning out and publishing quality content. Long form blogs and FAQs that add value and are search-engine-optimized contribute greatly towards building and running a successful eCommerce business.
Furthermore, your content creation skills should include writing compelling product copies, showcasing positive reviews, and content is key to running a successful eCommerce business in today's online environment.
Your content writing skills should pivot around creating content that drives traffic, builds trust, offers value, and attracts new leads to your business.
While investing time in writing long articles and tedious blog posts isn't a viable option when running a business, indulging in social media posts (especially Instagram marketing), podcasts, and short videos are a great alternative.
Having said that, there is tremendous value in old school content creation. Search engines love new content and they use this content to push your website to rank higher.
You can start by creating a content calendar, followed by scheduling and publishing creative content.
Furthermore, frequently publishing value-driven content builds credibility. It can also establish you as an authority in your niche.
Before starting an eCommerce business, you need to ask yourself if you have enough knowledge and expertise in the specific niche that you're planning on doing business in.
If not, you may want to rethink your business choices. In order to build a successful business and trust with your customers, you'll need to be able to come across and demonstrate your expertise and knowledge and experience in your industry.
Having said that, this doesn't mean that you need to know everything about your niche. You can build your knowledge base with just enough of an understanding of the topic.
However, you will rise rapidly in your niche if you've voraciously invested in learning about your niche. For instance, if you are planning to sell exquisite and rare fashion accessories, you should know everything about it.
Questions to answer:
If you're someone who doesn't like negotiating data and numbers, you'll have to learn to love them if you want to build a successful eCommerce business.
Why?
Because data analysis will help you understand what strategies are working and which products are selling the most.
When it comes to numbers, you'll need to calculate your profits, the number of people visiting your store, the number of people who bounce off from your store, and so on.
This becomes interesting as you start noticing trends or inconsistencies that can help you tweak your approach and make the right decisions.
Accounting is a critical area where you will require technical skills. Now, you need not manage your own bookkeeping.
But knowing how to read and make sense of a Profit and Loss statement, a Cash Flow Statement, and Balance Sheet is essential. Basic accounting skills will help you gain an insight into the health of your business.
Furthermore, you need to understand the costing of your products and the margins to be made. Know the difference between margin and markup and remember to calculate and include taxes, and packaging, shipping, and payment gateway fees into your final cost.
As an eCommerce entrepreneur, you need to learn the basic eCommerce metrics and how to derive insights from it. Learn to use marketing performance measurement tools such as Google Analytics and Webmaster Tools as well as advertising metrics through social media platforms.
Understand the concepts of CPC and paid advertising and learn to measure the success of your marketing campaigns. Even if you outsource this activity, having an insight on this topic will help you to better supervise and manage your eCommerce business.
These technical skills will help you to better manage your eCommerce business and ensure that you know the basic ins and outs of running an eCommerce business.
No team member or agency will be able to take you for a ride since you would already be equipped with the basics.
When it comes to establishing a successful eCommerce business, there are certain tactical marketing skills every eCommerce entrepreneur must possess.
These skills are required to improve and hone the way you push your offerings to succeed in an increasingly competitive space.
You've heard of SEO time and time again, but for some reason, you haven't been able to sink your teeth into it just yet. Well, now is the time!
Search engine optimization or SEO is the process of making all the pages of your website visible to and easy for search engines to access and index.
Doing this will help your website to rank higher on search engine results.
For instance, if you are in the business of selling women's shoes, optimize your website with relevant keywords, content, and backlinks to prompt search engines about what you do.
This way, when someone searches the internet looking to buy women's shoes, your website page will rank higher than everyone else's.
SEO is the pinnacle of organic marketing, and once mastered, it will outperform every other paid marketing or advertising channel.
Here's how you can master eCommerce SEO skills on your own:
The ability to write is key in eCommerce marketing.
You need write a product copy for all your products, start a blog, write an 'about us' page, write FAQs, invest in a video script for your social media visuals, respond to customer requirements, product reviews, etc.
While you can hire someone to do this, you still need to train your team when it comes to the overall brand tone and voice of your content.
Not just that, content marketing is the foundation for a successful SEO strategy.
Search engines love new content, and with content marketing, you can publish relevant blogs and incorporate long tail keywords.
This activity will also help you optimize your online store for voice search.
Done well, content marketing will do wonders to drive traffic to your store and win big at eCommerce marketing.
Done poorly, and you are at risk of being looked upon as a fickle brand.
Writing and creating content isn't something that comes naturally to most people.
However, you can improve your content marketing skills by:
Even if you don't personally get involved in the day to day content creation for your eCommerce brand, acquiring basic content marketing skills will help to keep an eye out over your team.
The first step of starting an eCommerce business is to set up a website or online store.
Going down the line, you'll need to design a logo and decide on your fonts and images for your marketing content.
You'll also need to pick signature brand colors to differentiate your business from the rest.
These are important marketing skills for an eCommerce entrepreneur.
The way an ad or an article or product brochure or even a product page looks should be in accordance with your brand's tone.
Not many know that the purchase decision is significantly affected by the marketing material design of your eCommerce brand and the overall web design and UX of your online store.
In fact, Ross Davies, Director at Strafe Creative, recently stated, "To maximize conversions, we always recommend designing and developing a website that's personal and tailored for your company. It should be a design with a purpose, whether that's to improve your company's credibility or to bring through better quality leads."
Given that design skills aren't something you can acquire overnight, there are still several ways to improve your understanding of design.
When it comes to marketing skills, every successful eCommerce entrepreneur must have the ability to examine facts and study statistics to make sound business decisions.
Marketing budgets are all about allocating funds after carefully analyzing facts and figures. This is data analysis, and it is a supremely important parameter of modern-day eCommerce marketing.
Data is the key to marketing success.
You need to know how effective certain strategies have been, which platforms work well for you and which don't, which social media platform does your target audience spend the most amount of time, and other such vital information.
Learning this skill will tremendously help to strategize your efforts and allocate investments in order to get maximum returns.
Here's how you can learn the art of eCommerce analysis:
eCommerce advertising must be done across multiple channels and via various forms of media.
This includes pay-per-click ads on search engines and on social media sites, display advertising, native advertising, mobile advertising, pop-up ads, video ads, and more.
As an eCommerce entrepreneur, you must possess marketing skills to understand how advertising works and how to get the maximum possible return on investment.
Ad management is a challenging marketing skill to master.
But given the endless possibilities of driving sales and profits, learning everything about advertising is well worth the effort.
Email is still regarded as one of the most effective eCommerce marketing channels.
Therefore, marketing skills in this arena will surely help you to better reach and communicate your business and products to prospects and customers.
With email marketing, you have the chance to directly reach your target audience and demonstrate your core competency and push your brand.
Email marketing skills aren't all that hard to learn or acquire. Here's what you should do:
Marketing automation has swiftly become an in-demand marketing skill for eCommerce entrepreneurs.
Marketing automation has the power to significantly reduce marketing expenses, boost conversion rates, increase average order value, and, even improve shopper experience, in some cases.
As a skill, marketing automation involves managing core marketing functions and processes in automated platforms.
Marketo, Eloqua, HubSpot, Infusionsoft, MailChimp, are examples of marketing automation tools.
Marketing automation is a skill you must learn in order to streamline your marketing activities. Here's how you can do it:
Building an eCommerce business is challenging given the mammoth costs and ingenuity required to sustain in this competitive space.
However, promotional activities can be simplified if you have the necessary marketing skills to lead your team and to strategically build your business.
While mastering marketing skills and conquering business skills are imperative to running a successful eCommerce business, there are a few soft skills every eCommerce entrepreneur should have.
Learning soft skills will not only help to build a successful eCommerce business, but also a successful leader and a well-rounded individual.
As an eCommerce entrepreneur looking to make the most of the available resources, soft skills will enable you to extract the most from your team, share ideas, connect with stakeholders, and convince clients, partners, and customers, among other advantages.
There's a stark difference between leading people and giving orders. As an eCommerce entrepreneur, you need to lead people by understanding them and inspiring them.
As Gary Vaynerchuk says, "As a leader, you need to work for your employees". Good leadership is all about empowering your people to feel safe, strong, and included in the processes that directly affect their lives.
You need to understand your team members, who they are, what are their individual career goals, where they want to go, what problems they have and what's bothering them.
Address their needs and connect with them so that they know that you have their back.
Simply delegating work and assigning tasks won't make you a great leader. You need to be self-aware and understand who you are and then progress into investing time and effort in understanding your team.
Among all the soft skills an eCommerce entrepreneur should have, being a good leader is critical to business success.
As an eCommerce entrepreneur, you need to develop your communication skills. You need to be able to communicate effectively and clearly with your investors, partners, and peers.
Your employees need to understand your vision, goals, and overall mission of the business. Your clients should understand your value proposition and the utility of your products.
This includes mastering all forms of communication from one-on-one telephonic conversations to in-person conversations, group conversations, written communication, email, and social media messages.
Some of the common communication skills include:
Listen to inputs from your stakeholders, feedback from customers, and suggestions from prospects. This will help you perfect your offering and enable you to come across as a constructive person who listens and understands.
Learn the language and tone of your industry. Stick to a brand tone and be polite and courteous in your written communication. Respond gracefully to any social media trolls. Avoid getting into a nasty battle of words.
Clearly explain what your business is about, what you offer, where you want to go with it, and what are your aspirations and business goals.
Speak with clarity and precision. Construct your thoughts and speak to your team, stakeholders, and anyone else with a sense of intelligibility and fluency.
These skills will enable you to share your message effectively and help people understand and relate to your vision.
Communication skills make for one of the most important soft skills that every eCommerce entrepreneur should have.
Another one of the most important soft skills every eCommerce entrepreneur should have is time management.
As an eCommerce entrepreneur, especially if you're running the business single-handedly, there is a high probability that you are stormed with tasks and to-dos.
You need to know how to manage your time if you wish to find success.
Categorize and compartmentalize your tasks and duties based in order of importance.
Delegate or outsource where necessary. Don't try to do everything on your own and set time aside to read and respond to emails.
A critical element of finding success depends largely on knowing how to use your time.
Furthermore, you should invest in developing a discipline that enables you to stick to your timetable.
Doing this will help you keep your mind clear and make decisions with ease and maximize your productivity.
When it comes to developing time management skills, you can truly push yourself to the next level and achieve more.
A supremely important skill as an eCommerce entrepreneur, or for that matter, any entrepreneur, is to actively network with people.
Everyone from clients to prospects to partners to suppliers to marketing agencies to investors to enthusiasts, and anyone that can be beneficial to you in growing the business.
However, networking isn't simply about meeting new people over dinner and beer and collecting a meaningless stack of business cards.
It's about building strong relationships.
This means you should go the extra mile and make friends. Not just contacts or mere acquaintances.
Networking is about building strong relationships and making friends with people in your industry or ancillary industries who are also doing something unique and who can provide value to your business.
Similarly, you need to find ways to provide them with as much value as you possibly can.
Networking is a soft skill that is largely dependent on mastering communication skills mentioned above.
Among all the soft skills every eCommerce entrepreneur should have, learning how to network and actively building relationships is a skill that will do wonders for your eCommerce business.
As an eCommerce entrepreneur, you're going to witness a rollercoaster of a journey. There will be ups and downs and this is where the ability to learn will come in handy.
An entrepreneur needs to have the desire to learn and keep an open mind when it comes to learning new concepts.
There is a high chance that your employees or junior team members might have some fruitful inputs.
If you, as an individual, can learn from anyone, in any situation, about anything, then you will find it easy to find success.
Learning from failure can help expand one's horizons, knowledge, and understanding of business.
The ability to learn is a set of soft skills every eCommerce entrepreneur should have in order to grow as an individual, a leader, and a business owner.
This soft skill is two-fold. However, if you think a 9-5 job was stressful, you're in for a real shocker when you start your own business.
Firstly, you must learn to center yourself and keep stress at bay.
From meditating to better time management, do what suits you and learn to be calm, patient, and resilient.
Secondly, as an entrepreneur, it's your job to be that solid core for your team.
The fact of the matter is that you are running a business and there will be internal conflicts or issues that could cause stress and negativity.
You need to be able to rationally manage other people's stress and resolve any issues that are plaguing your team.
However, if you are under stress, you need to fix that first.
Most entrepreneurs never learn how to manage other people's stress.
Instead, they resort to resentment for their team instead of acquiring emotional intelligence.
Stress isn't always a bad thing because stress is just stress. How you deal with it and manage it is down to your management skills and emotional maturity.
This is why learning how to manage stress is a set of soft skills every eCommerce entrepreneur should have.
These are soft skills every eCommerce entrepreneur should have in order to build a truly flourishing business and a solid personal brand.
The following table contains 250+ tools and resources organized by technical skill category:
| # | Website | Description | Technical Skill |
|---|---|---|---|
| 1 | goecart.com | Multi-Channel Ecommerce Platform, Order Management System OMS, Ecommerce Solutions - GoECart | Cart Management |
| 2 | volusion.com | Ecommerce Website Store & Shopping Cart Software - Volusion | Cart Management |
| 3 | auctivacommerce.com | Fully Hosted Shopping Cart Software & Ecommerce Solutions by Auctiva Commerce | Cart Management |
| 4 | x-cart.com | #1 eCommerce PHP Shopping Cart Software [The Last You Will Ever Need] | Cart Management |
| 5 | retainful.com | Abandoned Cart Recovery Emails for WooCommerce and Shopify - Retainful | Cart Management |
| 6 | cartstack.com | Abandoned Cart & Visitor Recovery Email Solution - CartStack | Cart Management |
| 7 | api2cart.com | API2Cart – Unified Shopping Cart API Integration Interface | Cart Management |
| 8 | cs-cart.com | CS-Cart Multi-Vendor Marketplace Platform & Shopping Cart Software Professional Ecommerce Tools | Cart Management |
| 9 | motionpoint.com | The Only Turn-key Solution for Multilingual Web and Digital Content. – MotionPoint | Content Marketing |
| 10 | pixlee.com | UGC Platform - Drive sales and engagement with user generated content | Content Marketing |
| 11 | sellmystuffcanada.com | Sell My Stuff Canada – Canadian Experts in House Content & Estate Sales | Content Marketing |
| 12 | productsup.io | Leading software for feed management & product content syndication – Productsup | Content Marketing |
| 13 | optimizationacademy.com | Smarter Conversion Rate Optimization courses - Optimization academy | Conversion Optimization |
| 14 | godatafeed.com | Product Feed Management, Automation & Optimization | Conversion Optimization |
| 15 | conversionsciences.com | Data Driven Conversion Optimization Agency - Conversion Sciences | Conversion Optimization |
| 16 | convertica.org | Conversion Rate Optimization (CRO) Done-for-You | Conversion Optimization |
| 17 | thegood.com | Ecommerce Conversion Rate Optimization – The Good | Conversion Optimization |
| 18 | datafeedwatch.com | Data feed management and optimization software – DataFeedWatch | Conversion Optimization |
| 19 | justuno.com | The AI Visitor Conversion Optimization Platform - Justuno | Conversion Optimization |
| 20 | abtasty.com | The customer experience optimization company – AB Tasty | Conversion Optimization |
| 21 | growcode.com | Growcode: Hands-free Ecommerce Conversion Rate Optimization | Conversion Optimization |
| 22 | ecomwarrioracademy.com | Ecom Warrior Academy – Matthew Lepre Free Ecommerce Training Course | Course |
| 23 | profitableonlinestore.com | How To Create A Profitable Online Store And Sell Online - A Course On Ecommerce | Course |
| 24 | startsmallmedia.com | Start Small Media – Business Training, Courses & Classes | Course |
| 25 | alison.com | Alison - Free Online Courses & Online Learning | Course |
| 26 | ashleycreatives.com | Creative Strategies with Ashley Raetz - Helping You Develop Your Creative Strategies for Your Business | Creative |
| 27 | creadits.com | Creadits: Creative That Performs | Creative |
| 28 | capcitycreative.ca | Cap City Creative – A Creative Solutions Agency | Creative |
| 29 | flow.io | Cross Border Ecommerce Solutions - Cross Border Commerce Technology | Cross border |
| 30 | wyng.com | Wyng – Trusted First-Party Data, Zero-Party Data, Declared Data | Data |
| 31 | sloganshub.org | Largest Slogans Database on the Internet - Slogans Hub | Data |
| 32 | sellerzen.com | Automated Amazon QuickBooks Data Sync | Data |
| 33 | zaius.com | Zaius - The Activated Customer Data Platform | Data |
| 34 | qualifio.com | Data collection & interactive content creation made easy - Qualifio | Data |
| 35 | disfold.com | Disfold – Resources, tools and data for business, money, tech and finance | Data |
| 36 | exponea.com | Exponea ~ Customer Data & Experience Platform (CDXP) | Data |
| 37 | oberlo.com | Oberlo Dropshipping Find Products to Sell on Shopify With Oberlo! | Dropshipping |
| 38 | dropshiplifestyle.com | How to Start an Online Store – Drop Ship Lifestyle #1 eCommerce Course | Dropshipping |
| 39 | withintheflow.com | Withintheflow - Drop Shipping Business Tips for Helping Entrepreneurs | Dropshipping |
| 40 | yakkyofy.com | Manage your Dropshipping Business has never been easier – Yakkyofy | Dropshipping |
| 41 | stripo.email | Stripo – FREE Email Template Builder: Drag and Drop Html Email Editor | Dropshipping |
| 42 | salehoo.com | Directory of Wholesale Companies and Dropship Suppliers - SaleHoo | Dropshipping |
| 43 | emailonacid.com | Email on Acid – Email Pre-Deployment Checklist | Email Marketing |
| 44 | magemail.co | Home Page – MageMail | Email Marketing |
| 45 | freshaddress.com | FreshAddress: Email Verification, Validation & Hygiene | Email Marketing |
| 46 | mailcharts.com | Competitor Email Monitoring by MailCharts | Email Marketing |
| 47 | qeinbox.com | Emails & Landing Page Design and Responsive HTML Coding Service - QeInbox | Email Marketing |
| 48 | movableink.com | Create Personalized Visual Experiences across Email, Web, and Display - Movable Ink | Email Marketing |
| 49 | reallygoodemails.com | Really Good Emails | Email Marketing |
| 50 | beefree.io | BEE Free - Free online email editor to build responsive layout emails | Email Marketing |
| 51 | coherentpath.com | Email Personalization Software - Dynamic Content - Coherent Path | Email Marketing |
| 52 | sumo.com | Sumo: The #1 FREE email capture tool | Email Marketing |
| 53 | onlyinfluencers.com | Email Best Practice – Only Influencers | Email Marketing |
| 54 | elasticemail.com | Trusted by developers. Loved by Marketers. - Elastic Email | Email Marketing |
| 55 | mailbakery.com | HTML Email Template Coding Service from MailBakery | Email Marketing |
| 56 | newoldstamp.com | Free Email Signature Generator with Signature Templates – NEWOLDSTAMP | Email Marketing |
| 57 | commercenext.com | CommerceNext - The Retail and Ecommerce Conference for Marketers | Event |
| 58 | saleinabox.com | Fantastic Themed Automotive Sales Event supplies for your dealership! Sale-in-a-Box | Event |
| 59 | riskified.com | Riskified – eCommerce Revenue Protection & Fraud Prevention | Event |
| 60 | thefashionetwork.com | The Fashion Network: Fashion Recruiters and Headhunters in NYC | Hiring |
| 61 | freeup.net | FreeUp - Hire Freelancers and Find Freelance Work Online | Hiring |
| 62 | primaseller.com | Cloud-based POS and eCommerce Inventory Management Software | Inventory Management |
| 63 | ordoro.com | Ordoro – Shipping and Inventory Management for Ecommerce | Inventory Management |
| 64 | webgility.com | Ecommerce Accounting and Inventory Automation Software – Webgility | Inventory Management |
| 65 | emergeapp.net | Best Inventory Management Software for Small Business – EMERGE App | Inventory Management |
| 66 | finaleinventory.com | Finale Inventory - Inventory Management Software and Solutions | Inventory Management |
| 67 | esellerhub.com | Custom Inventory Management Software - Online Inventory Management System | Inventory Management |
| 68 | acctivate.com | QuickBooks Inventory Management Software - Acctivate | Inventory Management |
| 69 | logiwa.com | Logiwa - Warehouse & Inventory Management Software | Inventory Management |
| 70 | veeqo.com | Veeqo - The inventory and shipping platform for ecommerce | Inventory Management |
| 71 | skuvault.com | SkuVault - eCommerce Inventory Management Software | Inventory Management |
| 72 | auctionnudge.com | Auction Nudge Advertising Tools for eBay Sellers | Lead Generation |
| 73 | getsitekit.com | SiteKit – Free tools to convert website visitors into customers | Lead Generation |
| 74 | optimonk.com | Lead Generation + Exit Intent Popup Builder for eCommerce – OptiMonk – Ultimate Exit Intent Popup Builder | Lead Generation |
| 75 | nosto.com | Nosto – World's Leading E-commerce Personalization Platform | Lead Generation |
| 76 | zoovu.com | Leading Conversational Search Platform - Zoovu | Lead Generation |
| 77 | ecommercemasterplan.com | eCommerce MasterPlan: Want more Traffic? More Orders? Let us show you how | Lead Generation |
| 78 | brandquiz.io | brandquiz - Create a quiz, survey, form, lead page easily | Lead Generation |
| 79 | elasticpath.com | Elastic Path: Leaders in Headless Commerce Microservices | Lead Generation |
| 80 | yieldify.com | Yieldify: Online User Journey & Personalisation Tool | Lead Generation |
| 81 | tidio.com | Free Live Chat and Chatbot Builder For Your Website [Easy to Use] | Live Chat |
| 82 | plumrocket.com | Website Development & Magento Development Company in New York, USA - Plumrocket Inc. | Magento |
| 83 | magesolution.com | One-stop shop for Powerful and Smart Magento® Extensions, Themes | Magento |
| 84 | magenticians.com | Magento Tutorials All About How to Learn Magento Easily – Magenticians | Magento |
| 85 | i-verve.com | Enterprise Web & Mobile App Development Company - Magento, React Native, .Net Frameworks | Magento |
| 86 | mofluid.com | Magento 2 Mobile App Native iPhone & Android Extension | Magento |
| 87 | licreativetechnologies.com | Li Creative – Digital Marketing, Web Design, PPC And SEO Company | Marketing |
| 88 | keap.com | Grow Your Business – Keap CRM & Marketing Automation | Marketing |
| 89 | wishpond.com | Wishpond - Marketing Made Simple. | Marketing |
| 90 | powerdigitalmarketing.com | Digital Marketing Agency San Diego - Power Digital Marketing | Marketing |
| 91 | streettoolz.com | data-driven digital marketing and advertising agency in Nigeria | Marketing |
| 92 | webstrategiesinc.com | Richmond SEO & Digital Marketing – WebStrategies Inc | Marketing |
| 93 | cheasyy.com | Digital Marketing Agency - The Internet Marketing Company - Online Marketing Firms - Ecommerce Marketing - The Internet Marketing Company | Marketing |
| 94 | sendx.io | Email Marketing Software – SendX - Start Email Marketing Free Trial | Marketing |
| 95 | visiture.com | The eCommerce Marketing Agency – SEO, PPC & More Services | Marketing |
| 96 | mailup.com | Email Marketing Software - MailUp | Marketing |
| 97 | contentrefined.com | Content Refined - Content Marketing Refined Complete End-to-End Solution | Marketing |
| 98 | thrivehive.com | Guided Marketing Solutions for Your Small Business - ThriveHive | Marketing |
| 99 | masterful-marketing.com | Small Business Marketing Agency, Marketing Coach, Inbound Marketing | Marketing |
| 100 | ometria.com | Ometria - The customer marketing platform for retail | Marketing |
| 101 | heidicohen.com | Heidi Cohen – Actionable Marketing Guide | Marketing |
| 102 | targetbay.com | Email Marketing, Reviews & Ratings, Retargeting Ads | Marketing |
| 103 | icecc.com | Computer Certification Project Management Certified CEC Ebusiness Consulting eMarketing Consultant Society Internet Company e marketing The CEC Certified E-Commerce Consultants Certified eCommerce Consultant CEC certified ebusiness consultant | Marketing |
| 104 | gecentres.org | Global Digital Marketing & E-commerce Centre | Marketing |
| 105 | theshelf.com | The Shelf - Data-Driven Influencer Marketing Agency | Marketing |
| 106 | hatimhatta.com | Affiliate Marketing Coach - CPA Marketing Coach - Solopreneur | Marketing |
| 107 | konhaus.com | Konhaus Print & Marketing - Harrisburg PA - Printing Services | Marketing |
| 108 | sendlane.com | Email Marketing Automation for eCommerce - Sendlane | Marketing |
| 109 | resident360.com | Apartment Marketing Agency > Digital & Creative > RESIDENT360® | Marketing |
| 110 | tellmycell.com | SMS Text Marketing & Mass Texting For Your Business - TellMyCell | Marketing |
| 111 | resultfirst.com | Digital Marketing Services: Creative Digital Marketing Agency - ResultFirst | Marketing |
| 112 | contentbureau.com | The Content Bureau: B2B marketing communications agency | Marketing |
| 113 | inboxarmy.com | Innovative Full Service Email Marketing Agency – InboxArmy | Marketing |
| 114 | provenamazoncourse.com | The Planet's #1 Amazon Seller Training Course - Private Label - FBA Marketing Program - $29/month – The Planet's #1 Amazon Seller Training | Marketing |
| 115 | conversiongiant.com | Conversion Giant - Digital Marketing Agency in Los Angeles | Marketing |
| 116 | landt.co | L&T: A Marketing & Digital Agency in NYC | Marketing |
| 117 | verticalresponse.com | Email Marketing Management Services - VerticalResponse | Marketing |
| 118 | apartment-marketing.com | Apartment Marketing Ideas – Multifamily Marketing Tools, Tips & Strategy | Marketing |
| 119 | digitalmarketingphilippines.com | Digital Marketing Philippines – Internet Marketing Company in Philippines | Marketing |
| 120 | hive.co | Email Marketing CRM - Hive.co | Marketing |
| 121 | myemma.com | Email Marketing Software That Works For You - Emma Email Marketing & Automation | Marketing |
| 122 | whatcounts.com | Email Marketing Software & Agency Services - WhatCounts | Marketing |
| 123 | osiaffiliate.com | Affiliate Program Software, Affiliate Tracking Software Marketing | Marketing |
| 124 | beeketing.com | Beeketing - Marketing Automation for eCommerce | Marketing |
| 125 | rejoiner.com | eCommerce Email Marketing Software - Rejoiner | Marketing |
| 126 | groovecommerce.com | eCommerce Design, Marketing & Development - Groove Commerce | Marketing |
| 127 | referralcandy.com | ReferralCandy - Best Customer Referral Program Software for Referral Marketing | Marketing |
| 128 | mailerlite.com | Create Email Marketing Your Way – MailerLite | Marketing |
| 129 | klaviyo.com | Email Marketing and SMS Marketing Platform For Ecommerce - Klaviyo | Marketing |
| 130 | remarkety.com | eCommerce Marketing Automation Simplified - Remarkety | Marketing |
| 131 | kunocreative.com | Inbound Marketing Agency - Kuno Creative an Inbound Marketing Company | Marketing |
| 132 | hawkemedia.com | Hawke Media - Full-Service Marketing Consultancy - Outsourced CMO | Marketing |
| 133 | marketingbitz.com | MarketingBitz | Marketing |
| 134 | emarketinginstitute.org | Free Digital Marketing Certification Courses - eMarketing Institute | Marketing |
| 135 | vuelo6.com | Digital marketing agency and consulting firm - Vuelo6 | Marketing |
| 136 | delivra.com | Delivra: Marketing automation that's straightforward - Delivra | Marketing |
| 137 | activecampaign.com | Email Marketing – Marketing Automation – Small Business CRM | Marketing |
| 138 | octaneai.com | Octane AI: Facebook Messenger & SMS Marketing for Ecommerce | Marketing |
| 139 | digitalmarketer.com | DigitalMarketer - Marketing Tools & Training | Marketing |
| 140 | spectrio.com | Spectrio - Engage & Upsell Customers With In-Store Marketing | Marketing |
| 141 | marketingartfully.com | Marketing Artfully - Marketing For Etsy Sellers, Authors, Real Estate Agents, & Rebel Entrepreneurs | Marketing |
| 142 | liveclicker.com | Real-Time Email Marketing - Image & Video Personalization - Liveclicker | Marketing |
| 143 | bronto.com | Bronto: Email Marketing Software | Marketing |
| 144 | brandastic.com | Digital Marketing Agency Orange County - Magento - SEO - Brandastic | Marketing |
| 145 | sharronsenter.com | Small Business Marketing & Revenue Growth Strategies | Marketing |
| 146 | brandongaille.com | BrandonGaille.com – Small Business Articles on Marketing, Design, Finance, and Employees | Marketing |
| 147 | connorgillivan.com | Connor Gillivan - Marketing, SEO, & Traffic Generation Education – Connor Gillivan | Marketing |
| 148 | oyova.com | App & Web Development, Website Design, & Digital Marketing – Oyova | Marketing |
| 149 | gleam.io | Grow Your Business With Contests & Social Marketing Apps | Marketing |
| 150 | mdgadvertising.com | Full-service Advertising Agency & Marketing Firm - South Florida & NYC | Marketing |
| 151 | citygro.com | Retention Marketing Tools - Bring Customers Back | Marketing |
| 152 | aweber.com | AWeber - Powerfully-Simple Email Marketing for Small Businesses | Marketing |
| 153 | engagebay.com | All-in-one Marketing, Sales, Support and CRM Software - EngageBay | Marketing |
| 154 | thecommerceshop.com | Ecommerce Agency - eCommerce Marketing & Development Agency | Marketing |
| 155 | sailthru.com | Marketing Automation - Acquire, Grow, and Retain with Sailthru | Marketing |
| 156 | insegment.com | Boston Full Service Digital Marketing and Advertising Agency | Marketing |
| 157 | convertkit.com | ConvertKit - Email Marketing for Online Creators | Marketing |
| 158 | wemotif.com | MOTIF® – Ecommerce Design & Marketing Agency - LA - SF - NYC | Marketing |
| 159 | smartmail.io | eCommerce Email Marketing: Automate & Personalize Campaigns For ROI | Marketing |
| 160 | xo.agency | Drip Email Marketing Agency – 100% Guaranteed ROI or Your Money back | Marketing |
| 161 | eventige.com | Full-Service Digital Marketing, Brand Development Agency – Eventige | Marketing |
| 162 | usefulblogging.com | Useful Blogging – Business, Marketing, Reviews & Smart Income | Marketing |
| 163 | chronos.agency | A Leading Email Marketing Agency - Chronos Agency | Marketing |
| 164 | somdconnect.com | Web Design & Marketing - Hollywood, Maryland - SOMD Connect & Associat | Marketing |
| 165 | springbot.com | Springbot – Data-Driven eCommerce Marketing Simplified | Marketing |
| 166 | marketingprofs.com | MarketingProfs - Improve your marketing right now. Marketing Training for Professionals. | Marketing |
| 167 | vickywu.us | Vicky Wu Marketing | Marketing |
| 168 | smartinsights.com | Digital marketing strategy advice – Smart Insights Digital Marketing | Marketing |
| 169 | digitalmarketinginstitute.com | International Digital Marketing Traning & Courses - DMI | Marketing |
| 170 | cleverreach.com | THE Email Marketing Solution – CleverReach | Marketing |
| 171 | salutonagency.com | Digital services for brand teams and marketing agencies - Saluton | Marketing |
| 172 | skimlinks.com | Home - Industry Leader In Affiliate Marketing Solutions - Skimlinks | Marketing |
| 173 | webanalyticsworld.net | Analytics, Mobile, Social Media and Digital Marketing Strategy | Marketing |
| 174 | theidm.com | IDM – Digital Marketing Qualifications, Courses & Membership | Marketing |
| 175 | perfectbalancemarketing.com | Online Marketing Experts – Perfect Balance Marketing | Marketing |
| 176 | factorestudio.com | FactorEstudio – Graphic design, digital content, email marketing, mobile apps | Marketing |
| 177 | ve.com | Ve Global - Conversion Optimisation, Remarketing & Digital Advertising | Marketing |
| 178 | esputnik.com | eSputnik – Marketing Automation Software for B2C | Marketing |
| 179 | contactpigeon.com | Marketing Automation for Ecommerce – ContactPigeon | Marketing |
| 180 | spiralytics.com | Spiralytics Performance: Digital Marketing Agency | Marketing |
| 181 | mailjet.com | Mailjet – Email Delivery Service for Marketing & Developer Teams | Marketing |
| 182 | enchantagency.com | Email Marketing CRM & Marketing Automation Specialists - Enchant Agency London UK | Marketing |
| 183 | sendinblue.com | All Your Digital Marketing Tools in One Place – Sendinblue | Marketing |
| 184 | automizy.com | Email Marketing Automation Software - Automizy | Marketing |
| 185 | phrasee.co | AI Marketing Platform to Boost Your Marketing Campaigns – Phrasee® | Marketing |
| 186 | ungapped.com | Email campaigns, forms, surveys & SMS marketing – Ungapped | Marketing |
| 187 | moosend.com | Email Marketing Automation Platform for Thriving Businesses | Marketing |
| 188 | acquireconvert.com | Learn Ecommerce Marketing | Marketing |
| 189 | online.marketing | Online.Marketing by ex-Google engineer Fili | Marketing |
| 190 | iamdawn-marie.com | I Help Entrepreneurs Crush It With Online Marketing Strategies | Marketing |
| 191 | lab3web.com | Digital Marketing Agency - Creative Virtuosos - Lab3Web | Marketing |
| 192 | getresponse.com | Marketing Software for Small Businesses by GetResponse | Marketing |
| 193 | signupto.com | Sign-Up.to - Email marketing that means business | Marketing |
| 194 | viral-loops.com | Viral Loops - Viral & Referral Marketing Software | Marketing |
| 195 | digitaldoughnut.com | Join the Largest Digital and Marketing Community in the World – Digital Doughnut | Marketing |
| 196 | emailmonday.com | Email marketing consultant – Jordie van Rijn | Marketing |
| 197 | freshmail.com | Skuteczny mailing i newslettery. Email marketing od FreshMail | Marketing |
| 198 | zettasphere.com | Email Marketing Consultant – 100% Focus on Email Marketing over 14 Years | Marketing |
| 199 | webkick.co.uk | Web Design & Digital Marketing, Andover | Marketing |
| 200 | channeladvisor.com | ChannelAdvisor: Connecting and Optimizing the World's E-Commerce | Multi-channel Management |
| 201 | monsooninc.com | Monsoon: Multi-Channel Sales Automation for Amazon, eBay, Walmart, & more | Multi-channel Management |
| 202 | storeautomator.com | Multichannel Listing and Multichannel Management Software -FREE TRIAL | Multi-channel Management |
| 203 | infiplex.com | InfiPlex - Omnichannel E-Commerce Management | Multi-channel Management |
| 204 | ecomdash.com | Multichannel Inventory Management For Ecommerce - ecomdash | Multi-channel Management |
| 205 | etailsolutions.com | Multichannel Ecommerce Platform - Etail Solutions | Multi-channel Management |
| 206 | selleractive.com | Ecommerce Multichannel Solutions - SellerActive | Multi-channel Management |
| 207 | solidcommerce.com | Multi Channel eCommerce Order Management Software for Amazon, eBay, Walmart & 30 + | Multi-channel Management |
| 208 | sellbrite.com | #1 Multi-Channel Selling Tool for Amazon, Walmart, Etsy & More - Sellbrite | Multi-channel Management |
| 209 | channelsale.com | ChannelSale Multi-Channel Ecommerce Software Solutions | Multi-channel Management |
| 210 | auctiva.com | Multi-Channel Ecommerce Selling Software – Amazon, eBay & more! | Multi-channel Management |
| 211 | jazva.com | Multi-Channel Ecommerce Software - Jazva – Automation Platform | Multi-channel Management |
| 212 | channelreply.com | ChannelReply: Truly Connected Customer Service | Multi-channel Management |
| 213 | nchannel.com | eCommerce, ERP, POS & 3PL System Integration - nChannel | Multi-channel Management |
| 214 | kyozou.com | Multi-Channel Listing & Inventory Management Software - Kyozou | Multi-channel Management |
| 215 | multiorders.com | Multi-channel inventory management by Multiorders | Multi-channel Management |
| 216 | channelgrabber.com | Stock and Order Management Software for MultiChannel eCommerce | Multi-channel Management |
| 217 | plytix.com | The All-In-One Solution For Omnichannel Retail - Plytix | Multi-channel Management |
| 218 | brightpearl.com | Omnichannel Retail Software – Retail Management – Brightpearl | Multi-channel Management |
| 219 | emarsys.com | Omnichannel Customer Engagement Platform - Emarsys | Multi-channel Management |
| 220 | expandly.com | Expandly: Multichannel Ecommerce Software for businesses of all sizes | Multi-channel Management |
| 221 | smallbiztrends.com | Small Business News, Tips, Advice – Small Business Trends | News |
| 222 | ecommercebytes.com | EcommerceBytes – The leader of ecommerce news and information for online sellers. – EcommerceBytes | News |
| 223 | ecommercenext.org | eCommerce News, e-Commerce Conferences, Free PIM RFP, e-Commerce Consulting | News |
| 224 | getanewsletter.com | Skapa och skicka snygga nyhetsbrev - Get a Newsletter | News |
| 225 | tamebay.com | Marketplace News, Tips and Advice – Tamebay | News |
| 226 | sillyfacebookstatuses.com | 900+ Silly Facebook Statuses – Funny, Hilarious Status & Sayings | Online Advertising |
| 227 | buyselltrade.ca | BuySellTrade.ca – Canada's best free classified ads site. | Online Advertising |
| 228 | etailinsights.com | eCommerce Leads - Directory of Online Retailers - eCommerce Sales Leads | Online Advertising |
| 229 | adfixonline.com | SEM, PPC & Facebook Ads Management Performance Agency - Adfix | Online Advertising |
| 230 | woobox.com | Woobox – Sweepstakes, Coupons, and more for Facebook Pages & Twitter | Online Advertising |
| 231 | bannerflow.com | One Platform For All Your Digital Advertising. Great Ads Start Here! | Online Advertising |
| 232 | ccbill.com | CCBill – Online Payment Services | Payment |
| 233 | 2checkout.com | 2Checkout: Online Payment Processing - Modern Commerce. Simplified. | Payment |
| 234 | cahoot.ai | Ecommerce Order Fulfillment: 1-Day Shipping at Ground Rates or Less - Cahoot | Shipping |
| 235 | bvaccel.com | BVACCEL - Brand Value Accelerator – Official Shopify Plus Partners BVA Commerce | Shopify |
| 236 | hextom.com | Hextom – Shopify Experts | Shopify |
| 237 | aaaecommerce.com | Shopify App Expert Developer - AAAecommerce | Shopify |
| 238 | envision.io | Shopify Experts - Envision.io | Shopify |
| 239 | shopify.ca | eCommerce Software – Grow Your Business – Shopify Canada | Shopify |
| 240 | underwaterpistol.com | Shopify Plus Experts London - Shopify Plus Agency | Shopify |
| 241 | surveycrest.com | Easy Free Online Survey Creator at Your Finger Tips | Survey |
| 242 | trajectorywebdesign.com | Trajectory: Atlanta Web Design Company | Website Design |
| 243 | qeretail.com | eCommerce Website Design, Web Development & SEO Company – QeRetail | Website Design |
| 244 | absolutewebservices.com | Web Design, Development & Ecommerce Agency - Absolute Web | Website Design |
| 245 | nomiscomwebdesign.eu | Nomiscom WebDesign – Online Solutions | Website Design |
| 246 | packhelp.com | Design & Order Your Custom Packaging Online - Packhelp | Website Design |
| 247 | frooition.com | eBay Store & Template design, professional ecommerce website design | Website Design |
| 248 | spotstudio.net | Digital Agency London - UX - eCommerce - Design - Spot Studio | Website Design |
| 249 | inkbotdesign.com | Graphic Design Agency / Digital Branding Agency – Inkbot Design | Website Design |
| 250 | rafflepress.com | RafflePress – The Best WordPress Giveaway and Contest Plugin | WordPress |
| 251 | futureholidays.co | Future Holidays is a digital experience agency that specialize in creating beautiful WordPress & Shopify websites for inspiring brands. | WordPress |
| 252 | wplab.com | WP Lab: Everything is possible with WordPress | WordPress |
| 253 | prospress.com | Prospress Inc. – Prosper with WordPress using WooCommerce | WordPress |
| 254 | monsterinsights.com | MonsterInsights – The Best Google Analytics Plugin for WordPress | WordPress |
Successful eCommerce entrepreneurs possess four main types of skills: business skills (web fundamentals, content creation, business law knowledge, project management, number crunching, continuous learning, pattern recognition), technical skills (web hosting and domain selection, eCommerce SEO, content creation, industry expertise, data analysis), marketing skills (SEO, content marketing, design, analytics, advertising, email marketing, marketing automation), and soft skills (leadership, communication, time management, networking, ability to learn, stress management).
Key business skills include understanding web fundamentals (domain registration, FTP, HTML/CSS), content creation abilities, knowledge of business law (tax regulations, company registration, intellectual property, labor laws, product liability), project management capabilities, number crunching and financial analysis, continuous learning mindset, and the ability to identify patterns of success.
Essential technical skills include web hosting and domain name selection, eCommerce SEO (keyword research, content marketing, building authority), content creation (blogs, FAQs, product copies), industry expertise in your specific niche, and data analysis and number crunching (understanding metrics, accounting basics, profit calculations).
ECommerce entrepreneurs should develop skills in search engine optimization (SEO), content marketing, design (logo, brand colors, web design), eCommerce analytics (Google Analytics, traffic analysis), smart advertising (PPC, display ads, social media ads), email marketing, and marketing automation using tools like Marketo, HubSpot, or MailChimp.
Important soft skills include leadership (understanding and inspiring team members), communication (listening, writing, presenting, speaking), time management (prioritizing tasks, delegation), networking (building strong relationships), ability to learn (keeping an open mind, learning from failure), and stress management (staying calm, managing team stress).
You can learn SEO skills by reading blogs from Neil Patel, Moz, HubSpot, Search Engine Land, QuickSprout, Yoast, SEMrush, and Ahrefs, reading SEO guides like the one from Backlinko, and watching YouTube videos and attending webinars on SEO topics.
Tools that can help with project management include Flock, Airsheets, and Trello, which help efficiently carry out project management functions across multiple channels such as inventory, marketing, logistics, and finance.
Domain name selection is very important as your domain name is your online identity and doubles up as your brand name. You should pick a short, easy to remember, and meaningful domain name. Consider picking a name on new domain extensions such as .store.
You should learn to use Google Analytics' E-commerce Integration, study search traffic from search engines, analyze campaign traffic, examine referral traffic from other websites, understand mouse tracking, conduct customer surveys, perform on-page SEO audits, analyze shopping cart abandonment, and dive into A/B testing and user testing.
You can improve content marketing skills by studying competitor content, analyzing industry leaders' tone and voice, using tools like SEMrush, Ahrefs, or Google Keyword Planner for keyword research, learning which keywords competitors rank for, studying what content appeals to your target audience on social media, understanding which platforms your audience uses most, and promoting content on relevant social media platforms.