Author: Swati Maheshwari
Published: April 24, 2018
Categories: Interview, eCommerce, Retail Technology
This interview features Kelly Stickel, Founder and CEO at Remodista, discussing the transformative impact of Artificial Intelligence (AI) and Internet of Things (IoT) on the retail industry. The conversation explores how AI for retail business will continue to play a significant role in the retail sector and its effects on consumers.
Kelly Stickel is the Founder and CEO of Remodista, along with Maureen Jann. Remodista focuses on research and analysis around business disruptions in retail, finance, and technology, with a particular emphasis on developments that haven't happened yet.
Company: Remodista (http://www.remodista.com/)
In 2010, Kelly Stickel was building conferences focused on mobile technology and retail brands. At the time, the conversation focused on SMS and MMS.
However, she did not like the way conferences were being organized. She chose to study, break down and rebuild how we buy and sell the technology in the retail industry.
The modern buyer prefers collaboration and education, and thus Remodista was born.
Remodista conducts research and analysis around things that haven't happened yet. The company focuses on business disruptions happening in retail, finance, and technology.
In addition, Remodista has a Women2Watch program (http://www.remodistawomen2watch.com/) that allows the company to help women leaders take credit for the challenges they are solving looking at the future of retail.
Artificial intelligence is transforming eCommerce and business operations everywhere. AI is transforming brick and mortar stores that will then transfer to eCommerce platforms as well.
AI is building algorithms that allow companies to make real-time decisions that get more accurate and precise over time, thus allowing for more efficiency.
AI can be used in many areas of retail. Quantum computing and data allows retailers to build on machine learning.
Specific Applications:
Kelly Stickel predicts the following trends for the future of retail technology:
Live Customer Engagement Integration: The future of retail is live customer engagement, coupled with AI, web, mobile – and IoT will connect the dots
Brand Partnerships: We will continue to see brands, that might not have partnered in the past, coming together to create experiential moments focused on customer acquisition
Business Automation: We will start to see retailers automate the business and push departments together in hopes of making the customer journey more seamless across channels
Try-and-Buy Model: We will also witness more shops that allow you to try the product and then purchase online and have it sent directly to your home
AI is going to play a larger role in every industry that is out there today. Using data to make smarter decisions is key in any business.
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