You might wonder why ‘deep-links’ is important in the context of conversions. Before we delve into that, let’s understand what deep-links are.

A deep-link is essentially a web link that takes you to a specific content piece or product on the Internet. While every website has one homepage, it can have multiple deep-links that lead to specific items available on that website. For example, is Amazon’s homepage while is a deep-link to the Kindle eBooks store on Amazon.

Deep-links help internet users bypass unimportant information and go directly to the page that is relevant to them.