Retail marketing is hard! And you’d know this well if you own an online store or an offline retail store. One of the biggest challenges revolves around finding potential customers and convincing them to buy your products; unless you are Apple, of course!
These days, for every retail business, it’s important to focus on a host of marketing activities especially social media marketing, email marketing, customer service, and customer engagement.
Additionally, it is necessary to have a well-thought-out marketing mix that defines the overall pricing strategy, marketing strategy, content marketing goals, and digital marketing plan.
To find out how each of these aspects of online retail marketing works, we thought of speaking with eCommerce expert and founder of Retail Minded, Nicole Reyhle. Not only did we gather amazing insights from her on the subject, but we also extended our conversation to a Twitter AMA (Ask Me Anything).
In an hour-long session that transformed into an action-packed Q&A, Nicole answered numerous questions about retail marketing, eCommerce success, and online selling.
Missed it? Worry not! Here’s a summary of our very first #dotStore AMA!