How to Choose a Domain Name for Your eCommerce Business
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How to Choose a Domain Name for Your eCommerce Business

Choosing a domain name for eCommerce websites is a very important decision as it will have a long-term impact on your business growth.

Many eCommerce business owners think of a domain name as just a web address for their website.

However, picking a domain name for eCommerce businesses is much more than that.

Your domain name resembles your brand on the internet and for the most part, it should the same as your brand name.

It is advisable to pick a domain name that is rich in keywords and one that can get a lot of search engine mojo going for itself to drive traffic and increase conversions.

Furthermore, choosing a brandable domain name also serves as a strategic long-term investment.

After all, you wouldn’t want to change your brand name and hamper with the authority you build along the way.

Search your .store domain NOW!

.store

In this post we will cover:

  • What to do if your desired domain name is already taken
  • How to choose a smart domain name for your eCommerce business
  • What are the SEO challenges of using a New Domain Extension? 
  • How to get traffic on your eCommerce website
  • What’s the need for a domain name if selling only via social media

What to do if your desired domain name is already taken?

Your online store deserves a clean and crisp domain name. However, finding a short, memorable, and meaningful name on a conventional domain is like looking for rain in the Sahara – almost impossible.

This is primarily because traditional domains such as .com, net, and .biz have been around for multiple decades and are home to millions of websites.

This makes domain availability a major issue and all signs point the fact that the name for your choice is most likely taken. So, what do you do now?

Don’t fret, here’s what you can do to overcome domain availability issues if the name of your choice is taken:

1. Look for names on new domain extensions

As an eCommerce business, you don’t necessarily need to be on a traditional domain.

If the name of your choice is taken on a .com or a net, you should consider exploring the possibility of finding the name of your choice on a new domain extension such as .store.

As mentioned above, a .store makes for a relevant and descriptive choice since it defines what you do and what people can expect when they land on your website.

Being a new domain extension, the probability of finding the name of your choice on .store is much higher too.

For instance, you can pick a sharp and slick name such as www.zillar.store instead of www.zillarapparel.com or www.zillarstore.com to overcome domain availability issues.

What Is A .store Domain Extension?

The .store domain extension is specifically designed to cater to businesses and brands that are selling online.

Using a .store domain extension is probably the most effective way of communicating that your website is an online store.

This is further attributed to the fact that since the word ‘store’ has always been associated with the concept of selling or a place of purchase, it makes for a great fit for online stores!

This means you can pick a short, clean, and memorable name and team it up with a relevant .store domain extension to compose a meaningful online moniker.

2. Make a creative adjustment

If the name of your choice unavailable on conventional domains as well as new domain extensions, you can consider tweaking the name and making a creative adjustment to make it sound even better.

For instance, if there’s no domain availability for www.thefeet.com, consider trying to search for www.thefeet.store and build your brand to become ‘The Feet Store’.

It’s advisable to smartly experiment with minor variations until you find the best-suited version of your name that is available and is acceptable to you.

You never know, it may turn out to be better than your primary choice!

3. Buy the name of your choice

There’s a great possibility of acquiring the name of your choice even if it’s taken.

How?

There are many people who buy catchy domain names only to resell it later or park these names for other purposes or there is a chance that the domain name is not being used by the owner.

In either of these cases, you can contact the owner and perhaps acquire the domain name from them.

You can search on online classifieds and auction websites or go through an online domain name broker to buy the name of your choice from its owner.

However, if the domain name is being used by an active business or individual, there’s a slim chance of them selling the domain name.

4. Proclaim what’s rightfully yours

Did you know that under the trademark law the first party to use a trademark on a name is the rightful owner of the said name?

So, if you are going to use your brand name as your domain name and if you have trademark rights to the name, you can challenge the existing owner of the domain name and rightfully proclaim what is essentially your name.

Alternately, you can approach ICANN, the international nonprofit organization globally in charge of all domain name registrations, to intervene and settle this dispute. ICANN has a dedicated process in place to deal with such name issues called the Uniform Domain Name Dispute Resolution Policy (UDRP).

How to choose a smart domain name for your eCommerce business

#1 Use the name of your brand or product

If you’ve already crafted a smart name for your eCommerce business, we advise sticking to the brand name for your website.

When it comes to choosing a smart domain name for your eCommerce website, there are plenty of new domain names to choose from.

And there is a very good chance that your brand name is available on them! www.vinn.store is an example of an online store using a smart domain name.

#2 Pick a short name

In case you haven’t picked a name for your eCommerce startup or if you plan on using a new name for your eCommerce website, we advise picking a name that is short and memorable.

A short and memorable name goes a long way in building a brand as it is catchy and easy to remember.

Also, you must remember that your brand isn’t just competing with industry players; it’s wrestling with millions of other brands across millions of domain names.

Consider The Stately Shirt Co. that went from www.thestatelyshirtco.com to www.stately.store.

#3 Pick a keyword-rich domain name for long-term SEO benefit

As mentioned above, a domain name that is rich in keywords will help your online store rank higher on search engines.

Pick a name that is specific to your core brand ideas or what you offer.

A short, smart, and slick domain name that is relevant to your business will do wonders for your startup’s SEO .

A keyword-rich domain name helps in getting backlinks on anchor text that matches the website content and can in-turn help a website to rank higher.

For instance, www.streetfashion.store can get backlinks on the anchor text ‘Street Fashion Store’ from reputed websites.

This will give search engines a positive indication of its relevance for those keywords.

#4 Pick a word that is easy to understand

Your online store will be accessible to the world and so it deserves a name that is understood across various geographies without any difficulty.

A name that is free of any lingual or grammatical errors will help your store to be remembered by people and thus help it to transform into a stellar online brand.

For instance, www.wonder.store is a simple web address that is easy to remember and one that is globally understood.

#5 Pass the radio test

A perfect domain name for eCommerce should pass the radio test with flying colors. A radio test is the most effective way to check if people can spell your domain name when they hear it.

For instance, if you are telling someone about your site at a gathering or talking about your business on a podcast, are listeners able to understand the spelling immediately?

If yes, your domain name has passed the radio test. This is why it is essential that your domain name is simple and relevant to make its mark in the user’s mind.

For example, www.mythical.store will easily pass the radio test but www.methercal-now.store will absolutely not. 

#6 Keep it unique

Before you zero down on a name, do some research to see what’s the trend in the industry and how you can stand out. The challenge is to do something different while also picking a name that reflects what you do.

Which is why you must consider picking a name on a .store domain. You can pick a unique and perfect domain name for eCommerce on .store since it establishes your niche thereby giving you enough room to be creative with the name.

For instance, www.sweetheart.store is a name that makes you want to check it out.

#7 Find new inspiration

If you’re still struggling to find a name that feels right, give yourself some themes to think about.

For instance, look for a name that has hints of nostalgia to it, or something that is inspired by a book or a famous fictional character. For example, www.mosspointsnorth.store is inspired by Nancy Drew novels.  

8. Keep it free from copyright issues

A perfect domain name is one that is free of any copyright issues. If you do not want to get into legal hassles, steer clear of names that are copyrighted by another brand.

Instead of just researching your national copyright database, do a more universal search to avoid any legal issues should you plan to expand your business in the future.

9. Make it attention-grabbing 

Before you zero down on a name, do some research to see what’s the trend in the industry and how you can stand out. The challenge is to do something different while also picking a name that reflects what you do.

Which is why you must consider picking a name on a .store domain. You can pick a unique and perfect domain name on .store since it establishes your niche thereby giving you enough room to be creative with the name.

For instance, www.sweetheart.store is a name that makes you want to check it out.

10. Avoid including unwanted characters

Pick a name that is devoid of any unnecessary characters that will clutter your brand name.

Your domain name should be free of any confusion and must be easy to type and easy to understand.

The best way to ensure this is to test your domain name on the radio test.

Eliminate all confusion by picking a clean domain name.

  • Avoid clubbing numbers with words (100shoes.store)
  • Avoid using hyphens (smart-shirts.store)
  • Avoid using abbreviations (clothes4sale.store)
  • Avoid using unusual spellings (thejeanzz.store)

In short, pick a domain name that your browsers can remember without any hassle.

What are the SEO challenges of using a New Domain Extension

There are no SEO challenges with new domain extensions. Google treats all domains at par and SEO is independent of the domain name. Google itself uses a new domain extension for its parent company, Alphabet. Check it out at www.abc.xyz.

What actually matters for SEO is the content of the website. All it takes is some sound practices that you can use on a regular basis to keep your site ranking high across search engines while building your brand.

How to overcome SEO challenges of your eCommerce website

In order to keep your new domain extension powered website on top in search engines, you should practice the following basic rules when creating SEO content: 

1. Focus On Your Brand Name

The most essential part of your online marketing efforts is getting your brand name out to the people who are most likely to purchase your products or services.

You can do this in a number of ways and on a number of platforms. Using your brand name is important when you are promoting your name on the platforms where your potential customers are.

Don’t worry about the type of domain name when it comes to promoting your website. Just focus on your brand name or the main part of your domain name.

Search engines pick up on the main word, not the domain extension. This is key to getting your brand name out there and ranking with other top-level domains.

2. Do Your Keyword Research

Doing keyword research is crucial when it comes to establishing your online presence.

You need to find out what it will take to rank your chosen keywords and to create keyword ad campaigns through Google AdWords and Facebook.

If you can, you should also perform a search to find out what your competitors with other new domain extensions are doing.

Tools such as Ahrefs and SEMrush can help business site owners to find out what their competitors are doing and what types of keywords they are ranking for.

Using this approach allows you to peer into the strategies your competitors are using and compete for some of the keywords that are getting them so much traffic for your industry.

3. Pick Keywords With High Search Volume and Low Competition

You should look for words that get several thousand searches per week. But you will also want to check the level of competition so that you don’t take on words that are too difficult to rank for.

4. Combine SEO With Other Strategies 

SEO alone is not as helpful as using it in conjunction with other strategies. Remember that SEO efforts lead to long-term organic results.

For short-term results, you should also use paid ads from Facebook, Google AdWords, and other solutions to get immediate results.

When used in conjunction with each other, these strategies can result in success for startup business owners who are looking to make their mark with a faster return.

Remember SEO does not affect online ads. SEO is meant to be created over a long period of time using a variety of methods such as blogging, video marketing, and more.

5. Publish SEO Content on Multiple Platforms

Remember, you want people to recognize your brand everywhere that they go on the web. Start with your website and make that the focus of your branding.

Then build your brand outward by having a blog, a YouTube channel, social media accounts, and many other digital assets.

Try doing an audio podcast or check out a site such as blogtalkradio.com that allows you to actually make revenue from your podcast channel.

Your choice of domain extension will help build a strong online brand but it is your brand name that will help you make it a household name.

What’s the need for a domain name if selling only via social media

If you only have a social media store, your domain address looks something like this:

www.facebook.com/yourstore or

www.instagram.com/yourstore

Not only do such web addresses lack brand recall but they’re also not easy to remember or easy to speak.

Having a sophisticated web address for your business is a crucial aspect of branding. Be it business cards, emails, flyers, ad campaigns, or even dreamy billboards – you need a domain name.

All you need to do is to buy a domain name from your favorite registrar and forward it to your social media store, and voila! You just created the first, most important part of your online identity. Now, when users click on your domain name, they will be taken to your social media store.

The best part is that now there are hundreds of possible domain options available, you can even use your domain name to define who you are. For example:

www.facebook.com/lilysvintagestore can be www.lilysvintage.store

www.instagram.com/popcolorshade can be www.popcolorshade.store

Not only does the domain name give you a personalized brand identity but the .STORE at the end also indicates what your business is all about. Now, potential shoppers know that you’re selling something even before they click on your web address!

You can now use this web address on all your marketing and personal communication to enhance the user experience, and you’ll be sure to see your branding go through the roof. Leading registrars have already recognized the importance of connecting your social media profiles to a domain name.

It’s time then that your social media store got its very own domain name!

Who’s using .store domains for their eCommerce website

Global brands 

With over 100,000 domains registered on .store, the domain name is a preferred choice of online businesses. Various brands with global recognition are on .store since it makes their online store address short, crisp, and memorable.

Sports

Be it Formula1, LA Lakers, NBA or Boston Celtics, .store has been adopted by numerous sports brands for their official merchandise sites. These brands find it easy to advertise their .store domains instead of long, complicated web addresses, which are hard to remember.

For instance, www.f1.store and www.nba.store will take you directly to their respective eCommerce pages. Same goes for www.lakers.store (LA Lakers), www.celtics.store (Boston Celtics) and www.warriors.store (Golden State Warriors).

The domain names also have a better connection with the fans, which is a big advantage for the brands. The domain name also clearly demarcates their online store from their primary online site which may have match schedules, fixtures, and news.

Media

If you are in the US and you want to search for a magazine store near you, you are most likely to type the words ‘magazine store’ in Google.

The Meredith Corporation, a media conglomerate that owns over 300 magazines, including Better Homes and Gardens, All Recipes and Diabetic Living, thus invested in acquiring the domain name www.magazine.store.

As the name suggests, it is their online store for subscriptions to hundreds of their magazines. The name is keyword rich and intuitive at the same time, thus making it easier for customers to find it. Interweave, one of the largest art & craft companies also uses www.interweave.store to take users directly to its magazine and resources store.

Pop Culture

Popular online dictionary of slang words and phrases, Urban Dictionary launched its official store on www.urbandictionary.store – a perfect website address for the brand, that made it simple for Urban Dictionary to not only brand itself online but also to communicate to its customers where they can find all of their awesome merchandise.

The choice of this domain name is a classic use of a .store domain name being used to establish a brand identity for an eCommerce site. Some of the other exciting examples include www.dudeperfect.store, a popular American sports entertainment group. American science-fiction comedy, Back To The Future, uses www.backtothefuture.store to take users to its eCommerce portal.  American indie pop band, Foster the People’s official store is also on www.fosterthepeople.store

Luxury Travel

Emirates, the Dubai-based airline, launched its official store on www.emirates.store, another great example of a brand using a keyword-rich domain name for its eCommerce platform. Luxury car brand, Porsche, also uses www.porsche.store that redirects to its primary website where one can find the most accessible Porsche store in the user’s geography.

Local Businesses

From animal care (www.catcafe.store and www.poochandmutt.store) to yoga apparel (www.theyogi.store) to tea (www.unytea.store) to gin & tonic (www.juniperclub.store) – .store has penetrated across industries for small and medium businesses all across. Business owners find it easy to establish an online persona for their brand with a .store domain that makes it easier for them to market their website address and grab user attention.

Be it a local business or a global brand, eCommerce is a complex space for everyone given that there’s a lot of clutter and various dynamics at play at all times. In addition, the competition in the online space is neck and neck, with each brand doing its best to stand out and be memorable. .store addresses these concerns with its sophisticated positioning and connotation and is a sure-shot way for brands to create a memorable first impression.

How Do I Buy A Domain Name for my Online Store?

Here’s how you can purchase a domain name for your online store:

  • Step 1: Search for the desired name on any registrar’s website.
  • Step2: Search for a name on a relevant domain extension and avoid picking a clunky or long or awkward name.
  • Step 3: After selecting a name for your online store, you need to decide the tenure of the registration. You can buy your domain name for a minimum of one-year and extend it all the way up to 10 years.
  • Step 4: The last step of the process includes making the final payment for your purchase and the final registration.

Where Do I Buy A Domain Name for my Online Store?

As mentioned in step 1 of the domain registration process, you need to visit a registrar’s website to search for the name of your choice and purchase it from there.

Here’s a list of top registrars who also sell .store domains:

  • GoDaddy
  • Namecheap
  • Shopify
  • Squarespace
  • Wix
  • Bluehost
  • HostGator
  • 1&1
  • Reg.ru
  • Name.com
  • www.get.store

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