As an eCommerce store owner, one of your biggest concerns is conversions. Well, you are not alone! There are thousands of retail brands out there vying for customer attention in the same way as you. In this post, we will help you understand a lesser known, albeit significant, aspect of your website that greatly influences your store’s conversions. Let’s talk about deep-linking.

You might wonder why ‘deep-links’ are important in the context of conversions. Before we delve into that, let’s understand what deep-links are. A deep-link is essentially a web link that takes you to a specific content piece or product on the Internet. While every website has one homepage, it can have multiple deep-links that lead to specific items available on that website. For example, https://www.amazon.com is Amazon’s homepage while https://www.amazon.com/Kindle-eBooks/b?ie=UTF8&node=154606011 is a deep-link to the Kindle eBooks store on Amazon.

Deep-links help Internet users bypass unimportant information and go directly to the page that is relevant to them. Now that you know what a deep-link is, let’s see how it affects your online conversions.