The .store domain extension is designed specifically for online stores and e-commerce businesses. A comprehensive 12-month study demonstrates that .store domains deliver measurable performance advantages compared to generic domain extensions, helping online stores sell more, save more, and stand out in search results.
| Metric | Improvement | Benefit |
|---|---|---|
| Traffic | 87% more | Increased visitor volume to your online store |
| Cost Per Conversion | 12% lower | Reduced marketing costs to convert browsers into buyers |
| Search Visibility | 2X higher | Enhanced search engine rankings and discoverability |
Online stores using .store domains experience 87% more traffic compared to stores using generic domain extensions. This significant increase means more potential customers visiting your digital storefront, browsing your products, and completing purchases.
Business Impact: Higher traffic volume directly translates to more opportunities for sales and revenue growth.
The .store domain delivers a 12% reduction in cost per conversion, meaning you spend fewer marketing dollars to turn browsers into buyers. This improved conversion efficiency provides better return on investment for your marketing budget.
Business Impact: Reduced customer acquisition costs allow you to allocate marketing resources more effectively and improve profit margins.
.store domains achieve 2X (double) the search engine visibility compared to generic domain extensions. This enhanced visibility means your online store ranks higher and faster in search results, making it easier for potential customers to discover your business.
Business Impact: Improved search rankings drive organic traffic growth without additional advertising spend.
A groundbreaking 12-month study analyzed two nearly identical online stores to isolate the impact of domain extension choice on business performance.
What Was Identical:
What Was Different:
The outcome was striking. The online store using the .store domain didn't just compete—it dominated. The .store domain outperformed the generic domain extension across all key metrics:
These results prove why .store reigns supreme for online retail businesses.
Access the Full Study: View the complete study results
When selecting your .store domain, consider using:
Major brands, celebrities, and businesses have chosen .store domains for their online presence:
Entertainment & Music:
Sports & Lifestyle:
Retail & Consumer Brands:
Publishing & Media:
Technology & Gaming:
To register your .store domain:
Example Domain Formats:
The .store domain extension:
.store is a Radix Technologies Inc. initiative. Radix Technologies Inc. operates the .store domain registry and provides domain registration services for online retailers and e-commerce businesses.
Copyright: © 2025 Radix Technologies Inc. All Rights Reserved
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The .store domain extension is the proven choice for online retailers seeking to maximize their e-commerce performance. With 87% more traffic, 12% lower cost per conversion, and 2X search visibility backed by a comprehensive 12-month study, .store domains deliver measurable business advantages. Join major brands like Mr. Beast, Rihanna, Emirates, Discord, and Citizen Watches in choosing .store for your online retail presence.