Terms & Conditions

The “Idea to Store” Contest (hereinafter referred to as the "Contest") is brought to you by .STORE Domains (a division of Radix FZC) (hereinafter referred to as “Sponsor”). Please read these terms and conditions (the "T&Cs") before entering the Contest. You agree that, by participating in this Contest, you will be bound by these T&Cs and you acknowledge and agree that you satisfy all Contest eligibility requirements as provided herein below. To the extent the Sponsor Conditions of Use are inconsistent with these T&Cs; these T&Cs will prevail with respect to the Contest only. For the purposes of these T&Cs, wherever the context so requires "You" or "Your" shall mean any natural person who is a participant in the Contest.


The Contest is open to anyone with a valid Instagram account. In order to be considered an eligible “participant” for purposes of this Contest, entrants (“Entrants”) must be at least eighteen (18) years of age at the time of Entry Submission.

The participant should have a valid proof of identity and age in the form of a copy of Driving License / Voter ID / Passport/ Social Security Number and/or any relevant Government Identification applicable for anyone who is at least 18 years.

Employees of Radix FZC, its divisions, affiliates, subsidiaries or advertising agencies associated with this Competition, and relatives of and those living in the same household as such individuals are prohibited from entering. For the purpose of this Contest, relatives are defined as spouse, partner, parent, legal guardian, in-law, grandparent, sibling, children and grandchildren. Void where prohibited by law.

Sponsor shall determine, in its sole discretion, whether an entry meets the eligibility criteria to participate in the Contest. Sponsor’s decisions regarding eligibility and all other aspects of the Contest are final and binding.


The Contest begins on September 27, 2021 at 12:00:00 AM Eastern Time (ET) and ends with the announcement of grand prize winners on November 22, 2021. The Contest consists of periods as set forth in the chart below:

Phase Start Date End Date
Entry Submission Period 27 September 2021 14 November 2021
Shortlisting & Live Pitch Period 15 November 2021 19 November 2021
Judging Period 19 November 2021 22 November 2021
Grand Prize & 2nd Place Winner 23 November 2021 23 November 2021
Sweepstakes Period 1 04 October 2021 10 October 2021
Sweepstakes 1 Winner Announcement 14 October 2021 14 October 2021
Sweepstakes Period 2 11 October 2021 17 October 2021
Sweepstakes 2 Winner Announcement 20 October 2021 20 October 2021
Sweepstakes Period 3 18 October 2021 24 October 2021
Sweepstakes 3 Winner Announcement 27 October 2021 27 October 2021
Sweepstakes Period 4 25 October 2021 31 October 2021
Sweepstakes 4 Winner Announcement 03 November 2021 03 November 2021
Sweepstakes Period 5 01 November 2021 07 November 2021
Sweepstakes 5 Winner Announcement 10 November 2021 10 November 2021

Sponsor will announce the top 6 finalists on the contest website and social media on November 15, 2021.

The finalists will be notified via email and asked to prepare a detailed pitch by November 18, 2021. Sponsor will notify the winners on or by November 22, 2021. All announcement dates are subject to change at Sponsor’s sole discretion. Winners may not communicate their winner status prior to Sponsor’s public announcement and winners may not issue their own press release without prior Sponsor consultation and written approval.

Five (5) sweepstakes winners will be announced over a five (5) week period. The sweepstakes winners will be announced one (1) per week for each week as per the schedule above.


There will be a total of seven (7) winners (each a “Winner” and collectively, the “Winners”): one (1) Grand Prize Winner will receive a U.S. $20,000 cash prize, a mentoring session with Bossbabe & John Lee Dumas, direct entry as a participant into an episode of season 4 of the show 2 Minute Drill hosted by David meltzer, and a free 10 year non-premium .Store domain name redeemable at www.get.store; one (1) 2nd Place Winner will receive a U.S. $5,000 cash prize and a free 10 year non-premium .Store domain name redeemable at www.get.store; five (5) sweepstakes winners will receive a U.S. $1,000 cash prize each.


  • To enter the Contest, Entrants are required to visit the Contest website located at get.store/ideatostore (the “Contest Site”) and sign up by submitting an entry (the “Entry” or the “Entry Submission”) between September 27, 2021 and November 14, 2021 (the “Entry Period”)
  • A valid Instagram account is required to sign up for the Contest, which will be used to create the account for the entrant
  • Entrants will be required to provide responses to questions including but not limited to the following: (1) What do you want to sell through an online store and why?; and (2) Give your online store idea a name on the .Store domain extension.
  • In addition to providing the answers to each of the questions in writing, each Entrant will be required to submit a video entry (“Video”) covering the information listed above and which is at least 30 seconds in length OR an image entry covering the information above (“Post”) from the Entrant’s Instagram account
  • The Video needs to be an in-feed video and not an Instagram Story
  • The official contest entry will be the Post/Video that will be posted from the entrant’s Instagram account and will include each of the relevant specific hashtags communicated to the entrant at the time of signing up. The Entrant is required to promote the Post/Video to generate engagements.
  • Except where prohibited explicitly by the Entrant in writing in advance, entry in the Contest constitutes each Entrant’s consent to the publication of her/his/its name, social media account and completed Entry, including the digital Image or Video, (to the extent applicable) in any media for any commercial or promotional purpose (including, without limitation, the Internet), without further compensation by the Sponsor.
  • By entering the Contest and providing an email address, each Entrant grants Sponsor express permission to send Entrant emails related to the Contest, including, but not limited to, notification of Finalists, Winners and a follow-up email in order to gather feedback regarding the Contest to be used in the planning and design of future Contests.


Grand Prize Winners

  • Eligible Entrants will be shortlisted for the live pitch round as “finalists” by the Sponsor based on, but not limited to, the following criteria:
    - Engagements on the Instagram post with the relevant hashtags
    - Clear, compelling and engaging entry answers and video/post on social media to, including use of visuals, cohesiveness, humor, engagement and uniqueness
    - How well the Entrant’s brand aligns with the .Store brand
    - Review of social media sites, including all posts and/or images
    - Unique or innovative product or service offering idea
  • Finalists will be required to make a live / real time pitch to a panel of judges selected by Sponsor via Zoom or a similar platform chosen by Sponsor. The rules of this pitch will be announced by the Sponsor during announcement of the Finalists and will be deemed final. The pitch and/or the subsequent Q&A may be broadcast to a broader audience, at Sponsor’s sole discretion.
  • The panel of judges will select the winners who will be notified on or by November 23, 2021, and publicly announced on or by November 23, 2021. Each Winner will be notified by email or phone call prior to the public announcement. Winners should not communicate their winner status in any manner until after the sponsor makes a public announcement.
  • In addition, winners may be featured on the Idea to Store contest website, in the Sponsor’s social channels, in the social channels of the panel of judges and in the Sponsor’s press releases. Winners may not issue their own press release without prior written approval by the sponsor.

Sweepstakes Winners

  • The sweepstakes winners will be announced one (1) per week for each week starting Monday 04 October and ending Sunday 07 November
  • All eligible entries till the day preceding the winner announcement will be considered as valid for the sweepstakes prizes
  • The winner for each period will be announced in the week immediately following the period
  • Winners will be picked at random and at the sole discretion of the Sponsor

Failure to (i) meet the eligibility criteria, (ii) comply with these T&Cs and / or (iii) claim the prize within three (3) days via the registered email, will result in the prize being forfeited.

By agreeing to participate and enter into this Contest, you agree that you have a valid proof of identity and age in the form of a copy of Driving License / Voter ID / Passport and if selected for a prize, you may be required to share the said documents with the Sponsor as and when requested.


Prizes are non-transferable. Sponsor reserves the right, in its sole discretion, to substitute a prize of equivalent or greater value if the advertised prize becomes unavailable, subject to a maximum amount of $20,000. All details of any prize not specified herein shall be determined solely by Sponsor. The Grand Prize Winner agrees to use a .Store domain as the official domain of the business pitch made on the 2 Minute Drill as part of the direct entry prize under this Contest. By accepting a Prize, each Winner acknowledges compliance with these Official Rules. All federal, state, local or other tax liabilities arising from this Contest are the sole responsibility of each Winner, respectively. Limit of one Prize per Entrant. All other expenses relating to acceptance of a Prize, including but not limited to taxes and any other expenses not specified herein are the sole responsibility of each Winner. Prize conditions may be added or modified by Sponsor, in its sole discretion. Acceptance of a Prize constitutes permission for the Sponsor and its designees to use each Winner’s name, photographs, entry material, other likenesses and biographical information for advertising, promotional or trade purposes, including but not limited to online announcements, in commerce and in all media worldwide without limitation or additional compensation, except where prohibited by law. A Winner may waive its right to receive the Prize. The Prize is non-assignable and non transferable. No substitutions may be made by the Winner. Sponsor shall withhold taxes from any award as is required by law. Prior to receiving the Prize, Winners must execute the relevant tax forms verifying their tax identification number. Winners must possess a valid bank account in which the prize money can be wire transferred by the Sponsor within 30 days of the announcement of each winner. Winners may be required, as instructed by Sponsor, to complete and sign (i) an affidavit of eligibility/liability certifying that such Winner has complied with the Official Rules of the Contest, and (ii) a liability and publicity release (except where prohibited by law). Failure to sign and return any of these documents or to comply with any term or condition of these Official Rules may result in an Winner’s disqualification, the forfeiture of its interest in the Prize, and, at Sponsor’s discretion, the presentation of the Prize to a substitute recipient. A Prize not won and/or claimed by a Winner and not awarded to a substitute recipient by Sponsor in accordance with these Official Rules will remain the property of Sponsor. Payment of federal, state and local taxes and fees due, if any, are the sole responsibility of the Winner.


Sponsor reserves the right, in its sole discretion, to disqualify any Entrant at any time that it finds to be tampering with the entry process, voting process or the Contest; to be acting in violation of these Terms and Conditions; or to be acting in an inappropriate or disruptive manner,
with intent to annoy, abuse, threaten or harass any other person.
Entries submitted into the Contest (“Submitted Entries”) must be consistent with the Sponsor’s Mission, Vision and Values and Sponsor reserves the right, in its sole discretion, to reject and/or disqualify any entries at any time that Sponsor deems to be hateful, slanderous, libelous, violent, obscene, defamatory, discriminatory (based on age, race, gender, religion, natural origin, physical disability, sexual orientation or political affiliation), profane, offensive, lewd, sexually explicit, pornographic, false, misleading, deceptive, selfmutilating (e.g. relating to murder, the sales of weapons/drugs, cruelty, abuse, etc.), illegal (computer hacking, underage drinking, etc.), threatening, harassing, or otherwise inconsistent with its editorial standards, audience expectations, or reputational interests or that contain images, words or symbols widely considered offensive to individuals of a certain race, gender, ethnicity, religion, sexual orientation or socioeconomic group, or that Sponsor believes may violate any applicable law or regulation or the rights of any third party or may subject the Contest, Sponsor, or Sponsor's advertisers, clients, or customers to controversy, negative publicity, scorn, or ridicule. For purposes of this paragraph, Submitted Entries include content on the Entrant’s website and social media sites. Should Sponsor determine, in its sole discretion, that any announced Winner has violated any of the prohibitions contained in these Terms and Conditions or should be disqualified for any other reason, Sponsor shall have no obligation to award a Prize to such Entrant. As a condition of entry, Sponsor reserves the right to conduct a background check on any potential finalist and/or Winner and reserves the right in its sole discretion to disqualify any entrant based on such background check if in its sole discretion, the Sponsor determines that awarding the prize to such Entrant might reflect negatively on the Sponsor’s image and/or reputation.

Entrants agree to not damage or cause interruption of the Contest and/or prevent others from using the Contest. Sponsors reserve the right to restrict or void entries or participation from any IP address if any suspicious entry and/or participation is detected. Sponsors reserve the right, in their sole discretion, to void entries of any entrants who Sponsors believe have attempted to tamper with or impair the administration, security, fairness or proper play of this Contest. Sponsors’ failure to, or decision not to, enforce any provision in these Terms & Conditions will not constitute a waiver of that or any other provision. In the event there is an alleged or actual ambiguity, discrepancy or inconsistency between disclosures or other statements contained in any Contest-related materials and/or these Terms & Conditions (including any alleged discrepancy or inconsistency in these Terms & Conditions ), it will be resolved in the sole discretion of Sponsors. Entrants waive any right to claim ambiguity in the Contest or these Terms & Conditions. If Sponsors determine at any time in their sole discretion that the Prize winner or potential Prize winner is disqualified, ineligible, in violation of these Terms & Conditions, or engaging in behavior that Sponsors deem obnoxious, inappropriate, threatening, illegal or that is intended to annoy, abuse, threaten or harass any other person, Sponsor reserves the right to disqualify that Prize winner or potential Prize winner, even if the disqualified Prize winner or potential Prize winner may have been notified or displayed or announced anywhere. If the Contest is not capable of running as planned for any reason, Sponsors reserve the right, in their sole discretion, to cancel, modify or suspend the Contest and award the Prize from eligible entries received prior to cancellation, modification, or suspension or as otherwise deemed fair and appropriate by Sponsors. If any person supplies false information, obtains entries by fraudulent means or is otherwise determined to be in violation of these Terms & Conditions in an attempt to obtain any Prize, Sponsors may disqualify that person and seek damages from him or her and that person may be prosecuted to the full extent of the law. CAUTION: ANY ATTEMPT TO DAMAGE ANY ONLINE SERVICE OR WEB SITE OR UNDERMINE THE LEGITIMATE OPERATIONS OF THE CONTEST VIOLATES CRIMINAL AND CIVIL LAWS. IF SUCH AN ATTEMPT IS MADE, SPONSOR MAY DISQUALIFY ANY PARTICIPANT MAKING SUCH ATTEMPT AND MAY SEEK DAMAGES TO THE FULLEST EXTENT PERMITTED BY LAW.


The construction, validity, interpretation and enforceability of these Terms and Conditions, and all issues and questions relating thereto, along with the rights and obligations of all Entrants and of Sponsor, shall be governed by, and construed in accordance with the laws of UAE, without giving effect to any choice of law or conflict of law rules or provisions. In the event that any provision is determined to be invalid or otherwise unenforceable, such determination shall not affect the validity or enforceability of any other provision, and these Terms and Conditions shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.

Any specific waiver of any obligation hereunder by Sponsor does not constitute a general waiver of that obligation nor of any other obligation of Entrant. Any dispute concerning this Contest shall be submitted to binding arbitration in Dubai, UAEwithin one (1) year from the date that the cause of action arose (or, if multiple cause of actions are involved, from the date that the first cause of action arose), with such arbitration conducted pursuant to the then prevailing rules of the Dubai International Arbitration Centre. To the fullest extent permitted by law, no arbitration brought pursuant to these Terms and Conditions shall be joined to any other arbitration initiated pursuant to these Terms and Conditions.


By entering this Contest, Entrant grants to Sponsor, its parent and affiliated companies an exclusive, assignable, royalty-free and irrevocable right and license to edit or otherwise use all materials submitted by Entrant in connection with the Contest, in whole or in part, for any purpose and in any manner or media (including, without limitation, the Internet) now known or hereafter devised, throughout the world in perpetuity, and to license others to do so, without notice and without compensation, royalty, accounting, liability or obligation of any kind to any Entrant. Each Entrant further agrees that it will use its best efforts to have its employees, consultants, volunteers, officers and directors sign any additional licenses or releases that Sponsor may require. BY SUBMITTING SUBMISSION MATERIALS, ENTRANTS EACH ACKNOWLEDGE THAT THE SUBMISSION MATERIALS, AND ANY OTHER MATERIALS SUBMITTED IN CONNECTION WITH THIS PROGRAM, MAY BE POSTED ON THE SPONSOR’S WEBSITE(S) AND SOCIAL MEDIA PLATFORMS, IN SPONSOR'S SOLE DISCRETION. Sponsor reserves the right to edit the Submission Materials and other materials prior to posting them to the website in its sole discretion.


This Contest is subject to force majeure circumstances including without limitation, floods, natural disasters, war, act of terror, political unrest, technical snags, act of God or any circumstance beyond the reasonable control of Radix ("Force Majeure Event"). The Sponsor shall be not liable for any delay or adverse effect caused to you as a result of a Force Majeure Event.


This Contest is being made purely on a "best effort" basis and participating in this Contest is voluntary. By participating in the Contest, you will be legally bound hereby, to release from liability, and hold harmless Radix FZC, and any of its affiliates, employees or agents representing or related to Radix FZC and its services/products. This release is for any and all liability for personal injuries (including death), property loss or damage, and misuse of the benefits/ prizes offered under this Contest, in connection with any activity or directly or indirectly, by reason of the acceptance, possession, or participation in the Contest, even if caused or contributed to by Radix’s negligence.


Sponsor: Radix FZC, F-19, Business center 1, Business Park, RAK Economic Zone, Ras Al Khaimah, P.O. Box 16113, UAE