12 Online Marketing Tools Your eCommerce Business Needs In 2020
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12 Online Marketing Tools Your eCommerce Business Needs In 2020

eCommerce marketing includes a wide array of activities and functions. From content marketing to Instagram marketing to eCommerce SEO, there’s a lot to do; and you can’t do it alone. Fortunately, there are several impressive online marketing tools you can rely on to win at eCommerce marketing.

There’s one problem though – there are more than 7000 online marketing tools to choose from. As an eCommerce entrepreneur or marketer, you can’t possibly sift through such a long list of tools. But fret not.

To help you find the best online marketing tools for your eCommerce business, we’ve compiled a list of the 8 best ones.

12 Online Marketing Tools For eCommerce Businesses  

1. HubSpot

Price: Free, or up to $3,200 per month for enterprise

HubSpot is a full-fledged multi-faceted online marketing tool that offers businesses the chance to improve their marketing, sales, and customer service functions.

HubSpot offers everything you need to grow your eCommerce business and drive sales.

With HubSpot, you can set up lead capture forms, draft better emails, get basic analytics reports for free, track emails, schedule sales meetings, and live chat with visitors.

Furthermore, you can even set up a help desk and ticketing system, and then funnel your leads into the free CRM to view your prospects and customers.

HubSpot also offers smart integration of other online marketing tools that you can use in tandem to get better results.

Even with the best marketing tools available, a lot of work still goes into carrying out a marketing strategy.

The email marketing automation available from MailChimp is dead handy, but for other areas of digital marketing, you can use HubSpot’s Workflows to help you spend less time conducting repetitive tasks.

This tool will let you sit back and relax by allowing you to automate any number of tasks in a concise flow. You can send internal or external notifications, change properties in your CRM and group leads together.

The possibilities are endless and it lets you be more productive while also giving you back time from the more mundane tasks.

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2. BuzzSumo

Price: Paid plans start at $79 per month

BuzzSumo is a powerful marketing tool that helps businesses to connect with their target demographic and relevant influencers.

This is a great tool for eCommerce businesses and startups who are unsure of how to reach their target audience and influencers.

Apart from offering insights into current trending topics, BuzzSumo also gives you the ability to view previous trending topics and mentions.

Buzzsumo also has a feature that allows you to learn what parameters you should be monitoring and where you need to make improvements.

BuzzSumo helps you answer all the important online marketing questions and improve where you are falling short.

3. Proof

Price: Pricing starts at $24 per month (based on the volume of your website traffic)

Proof is a marketing tool designed specifically to help your business leverage the power of social proof.  For eCommerce businesses, displaying social proof next to products or on the store is an effective way to increase conversions.

Proof is very easy to use and it integrates with your eCommerce website to display the following information to your targeted customers:

  • Social media posts
  • Reviews
  • Video testimonials
  • Hot streak notifications
  • Live Visitor counts

4. Google Analytics

Price: Free for the standard version ($150,000 for Google Analytics 360)

As you probably already know, conversions are key in eCommerce and Google Analytics is the go-to tool for many marketers when it comes to tracking website traffic and measuring those conversions.

Google Analytics is one of the most important search engine marketing tools for eCommerce businesses. It lets you measure goals, online sales, transaction history and time to convert, as well as monitor exactly where those conversions are coming from.

Once you know what’s working for you, you’ll be able to adjust resources to maximize conversions. Whether you’re using the free Google Analytics service or the 360 Suite, it will offer great insights for your business.

This is a tool that should be part of your daily life as a marketer.

Other analytics tools you should consider using are ClickMeter to track your links and Kissmetrics to understand what people are doing when they view your website and products.

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5. MailChimp

Price: From free to $199

For eCommerce businesses, email marketing plays a significant role in helping with customer retention and to curb shopping cart abandonment.

MailChimp is a popular email marketing tool that offers several key features:

  • Website traffic tracking
  • Email templates
  • Drip campaign design
  • Widespread software integrations

MailChimp is a simple to use tool that helps to automate emails and create smart campaign designs without much effort.

For eCommerce businesses that are just starting out, MailChimp is great.

Email marketing is great for attracting new customers, as well as maintaining relationships with current ones.

Lead generation tools can be used to build an email list, but many eCommerce websites simply use forms or an option to opt-in at the checkout to get people signed up for their email newsletters.

Once you’ve got some people you can create different mailing lists to target loyal customers with special promotions, while others can be sent information about your best deals to lure them in. MailChimp is the best tool to do this with.

Recently, MailChimp also started offering its marketing automation tools for free allowing users to send targeted emails when triggered by an event, such as abandoned shopping cart items, a new customer signs up or even a subscriber’s birthday.

MailChimp’s ultimate goal is to become a holistic eCommerce solution for businesses, so by getting on board now, there may be more positives down the line.

Businesses hosting their e-commerce store on Shopify, WooCommerce, Magento, BigCommerce, or Prestashop can benefit from free integration with MailChimp too.

6. Canva

Price: Plans start free, $12.95 per month for teams, or custom pricing for enterprise

Canva is a simple to use visual editor and subscription service for individuals and organizations who want to create high-quality visuals for their social media posts, website, blog, email campaigns, and otherwise, without having to hire a dedicated graphic designer.

When it comes to online marketing tools, Canva should be on every eCommerce business’s list as it makes it easy to design visually appealing elements.

Its drag-and-drop features are handy to create shapes, logos, charts, graphs, and select custom fonts.

Canva also has millions of high-definition stock images, a variety of templates, smart icons, and intuitive illustrations in its library.

This makes Canva a brilliant avenue to create engaging visual content such as infographics, banners, Instagram posts, and so on.

7. Hootsuite

Price: Pricing starts at $29 per month and goes up to $599+ per month for enterprise

If your eCommerce business is actively indulging in content marketing and social media marketing and posting content round the clock, then you should invest in a tool such as Hootsuite.

Just like MeetEdgar and Buffer, Hootsuite is a social media scheduling platform that enables businesses to plan and pre-schedule social media posts.

This enables you to post whenever around the clock and to reach international audiences during their local time. You can also use Hootsuite to identify key influencers and trending hashtags.

8. SEMrush

Price: SEMrush currently has three monthly subscriptions for $99.95, $199.95, $399.95, and a custom enterprise solution.

No eCommerce marketing strategy is complete without having a killer SEO strategy in place. And the best way to ace SEO is to use an insightful tool like SEMrush. SEMRush helps marketers find the most profitable keywords for their eCommerce business.

SEMrush is an end-to-end SEO tool that helps businesses craft a solid SEO strategy by allowing them to perform keyword research, study the keyword strategy used by competitors, perform an SEO audit of their blog, look for backlinking opportunities and lots more.

SEMrush has a massive database of over 120 million keywords. Which is probably why many marketing experts rate SEMrush to be one of the most powerful online marketing tools on the market.

For eCommerce, this means optimizing content and CPC advertising so you can get more conversions for less money; thus, SEMRush offers a path to growth hacking.

This tool will even give you an insight into the keywords that have been working well for your competitors and lets you create compelling ad texts.

Another use for eCommerce marketers is that the tool can monitor your brand’s mentions and customer reviews, so you can build your reputation and quickly react to customer reviews.

9. Rebrandly

Price: Free for starters. Pro package is available at $69/month.

Rebrandly is a tool that lets you create custom short links, allowing you to put your brand’s name on all the links you share. This boosts brand recognition, looks professional and builds trust with anyone who sees them.

By putting your brand’s name on your links, people are reassured that it won’t send them to spam. This extra trust can improve click-through rates by up to 39%.

You can even share links using a .store domain enhancing consumer trust even further and letting them know that you’re sending them to the shopping section of your site.

These features are useful for any marketing strategy, but for e-commerce specifically, Rebrandly’s link retargeting feature is invaluable.

It follows the same idea as the retargeting mentioned above, but it allows you to retarget people who have never even visited your website.

You can add pixels to the links you share on social media, so people who click on a link to media coverage or a review of your business can be retargeted with adverts.

Link retargeting can be used in conjunction with advertising platforms like Facebook, Google, and Twitter.

10.  Shopify’s SEO Image Optimizer

Price: Free. Pro plan is available at $24.99/month.

The number of pictures posted on an eCommerce site is staggering. If you’re using Shopify to run your website, as a half a million eCommerce platforms are, its SEO image optimizer app will help you optimize all your site’s images by applying alt tags to all product images in one go using a formula of your choice.

Creating quality alt tags helps improve your website’s experience for visually impaired users and improves your image search rankings.

11. Woobox

Price: Free for starters. The standard package is available at $32/month.

Running competitions on social media is a great way to encourage followers to share their products across their social media platforms.

They can be run alongside a promotion, during a sale or to promote a particular event or product launch.

The more people that share to enter, the further news about you will travel and this should translate into more sales for your company.

Woobox can help you run every kind of contest you could from instant wins to hashtag contests.

You can also use it to create polls and quizzes or to give away coupons.

12. Unbounce

Price: Packages start at $99/month.

This tool’s drag and drop editor makes it very handy to create landing pages that increase conversions on your site without the need for a developer.

Unbounce also stands out because of its integration with lots of other marketing tools like WordPress, MailChimp, and Hubspot. If you’re using these, Unbounce will seamlessly fit on your toolbelt.

Unbounce also has a WordPress plugin that lets you connect your landing pages with your domain in a couple of seconds, so you can launch them directly from your own .store site.

It also has an interesting A/B testing feature that will let you figure out what headlines, CTAs, and images will improve your conversions.

Final Thoughts

eCommerce is a highly competitive space and the only way to rise rapidly is to use nifty online marketing tools like the ones mentioned above.

From lead capture to SEO research to analytics, these online marketing tools will help you create a successful long-term eCommerce marketing strategy.

If you’re looking to start your eCommerce marketing journey, these tools will do the trick perfectly.

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