Author: Swati Maheshwari
Published: May 11, 2021
Success in eCommerce relies on a multitude of things. From having the right eCommerce Marketing Strategy to knowing what things to start selling online are crucial to staying ahead of the curve. However, a significant portion of your eCommerce success is based on finding the right bunch of popular products to sell online.
The challenge lies in wanting to sell the most popular products or the most specific products from a niche. The trick is to find a good balance between the two and pick the most popular products to sell online.
We have listed a few of the products across several categories whose demand is slated to increase in 2021.
Athleisure is one fashion trend that's here to stay and has been consistently getting more popular in the past couple of years. Athleisure is activewear worn as regular everyday-wear and not to work out.
This comprises all kinds of clothing and clothing accessories such as sweatshirts, sports bras, headbands, leggings, shoes, hoodies.
Athleisure is a category of clothing that defines comfort while being trendy and fashionable and is a huge hit among millennials and Gen Z.
Product Category Options:
Target Audience:
Marketing Platforms:
Shapewear is a timeless category of popular products to sell online and the sales are only expected to grow. Once considered a piece of undergarment is now a daily fashion necessity among women over a range of age-groups.
Shapewear, also known as a bodysuit, helps to create a slimming silhouette and has been popular in the lingerie industry for a considerable amount of time.
The product that had started as an undergarment has evolved itself into everyday wear. Trends suggest that the market for shapewear is expected to boost to $5.6 billion by 2022.
Product Placement:
Product Variety:
With people leading increasingly sedentary lifestyles, poor posture is one of the greatest drawbacks leading to back pain and stiff muscles, in extreme cases even leading to curvature of the spine.
A posture corrector is an elastic strap designed specifically to address this issue and retrain your body into forming the correct body posture.
Posture correctors have been gaining popularity and the growth in online searches is a simple yet definite indication of the same.
Target Demographic:
Marketing Strategy:
Category Options:
Wireless phone chargers are fast gaining popularity across the globe because of its novelty and with the launch of new flagship phones from stalwart brands like Samsung and Apple.
Wireless chargers are bound to become a norm across other brands and devices as well. The wireless charging market as a whole is anticipated to reach around USD 95.6 billion by 2026.
Target Audience:
Portable blenders are a hit among fitness enthusiasts and homemakers alike. With the craze for fitness rising and increasing awareness around healthy eating and diet, the demand for homemade food is also on the rise.
Fitness enthusiasts who are constantly on the move and do not get to spend much time in the kitchen are often faced with the challenge of making juices, smoothies, protein shakes. A portable blender is an effective solution.
Product Features:
Category Options:
Selection Criteria:
The sales trend for the pet grooming industry has consistently been on an upward trend for years and it is not predicted to decline anytime soon.
With the market predicted to reach $3580 million by 2025, the growth in searches on Google Trends mimics the opinion.
Product Strategy:
Marketing Platforms:
No diet is as popular as the Keto diet in today's times, because of its quick and effective results.
The diet involves limiting carb intake and fulfilling calorie requirements mainly with protein and fat-rich food. It leads to a body function called ketosis, where the body starts burning the stored fat.
Product Benefits:
The life of every house party these days are Bluetooth speakers. The wireless speaker industry has been growing tremendously over the last 5 years and is projected to grow to $134.20 billion by 2025.
Product Features:
Use Cases:
One of the biggest revolutions of this decade has been smartphones capturing the world of photography. The first thing customers look for in a phone before buying is its camera quality.
Phone lenses have been around for a while but are getting more popular now. Phone lenses help take better and more professional looking pictures right from your phones.
People have been owning pets for a long time, but now they have learned to really pamper them with cool merchandise. One such thing is a pet bed.
People love to have cool beds for their pets. This product can be marketed and sold on Instagram easily because of the huge pet-loving audience there.
Grooming products for men have gotten immensely popular over the last couple of years, and the unbeatable winner of them all is beard oil.
Fancying a beard is sort of a fashion and lifestyle revolution. Having a good beard adds brownie points to every guy's appearance.
Product Benefits:
Product Line Expansion:
Smartphones and Google maps have replaced asking people for directions. But it's really difficult and unsafe to fiddle with the phone while driving. That's where a car phone holder comes into the picture.
Product Benefits:
Watches might have been used to tell the time traditionally, but they do much more than that now. Smartwatches are one of the biggest examples of technology transformation.
Features:
Market Outlook:
Fairy lights have been around for a long time. The reason for a huge increase in demand is the change in usage pattern.
What used to be décor lighting for festivals or special occasions has now become part of regular household lighting.
Current Usage:
Product Characteristics:
T-shirts have been an important part of wardrobes across the globe for a long time. Its popularity attracts many entrepreneurs to start their own T-shirt businesses.
Business Model:
Product Themes:
Music, courses, and templates are digital products that are unique and intangible. Since recurring manufacturing or shipping costs aren't involved, margins can remain high.
Product Types:
In a dropshipping model, there's a third party supplier that stores and ships inventory to customers on your behalf. You make the sales and pass orders to suppliers without handling products yourself.
Business Model:
Benefits:
If you've got the right knowledge or creativity, there are a variety of original books you can launch.
Book Types:
Publishing Options:
Additional Benefits:
A unique way for social entrepreneurs to position their company in the market while addressing issues they care about is setting aside some profit for a cause or mission along with the business.
Consumers are inclined to buy products from a business that is associated with a good cause.
Business Model:
Marketing:
You can use the print on demand model to sell your work by dropshipping. If you are a photographer, cartoonist or different kind of artist, you can convert them into products.
Product Types:
Marketing Strategy:
When selling a service, your biggest investment and inventory is your "time" and "skill". You can build a business around your skills.
Service Types:
Revenue Expansion:
If DIY is your thing, you can consider starting an online business with it.
Product Types:
Business Considerations:
If you are a fashion geek and people rely on your fashion sense, you can consider having your own online fashion boutique.
Business Model:
Marketing:
| Store Name | Store Name |
|---|---|
| Newbuy.store | tradesell.store |
| Testedpurchase.store | bargainfind.store |
| Healthysell.store | barterbuy.store |
| Qualityfind.store | boostpurchase.store |
| Convenientbuy.store | contractsell.store |
| Provenpurchase.store | disposefind.store |
| Puresell.store | drumbuy.store |
| Naturalfind.store | dumppurchase.store |
| Dependablebuy.store | exchangesell.store |
| Quickpurchase.store | hustlefind.store |
| Improvedsell.store | merchandisebuy.store |
| Bestfind.store | persuadepurchase.store |
| Refreshingbuy.store | pitchsell.store |
| Securepurchase.store | plugfind.store |
| Instantsell.store | puffbuy.store |
| Guaranteedfind.store | pushpurchase.store |
| Freshbuy.store | retailsell.store |
| Energizingpurchase.store | retainfind.store |
| Advancedsell.store | snowbuy.store |
| Savefind.store | spielpurchase.store |
| closebuy.store | stocksell.store |
| handlepurchase.store | trafficfind.store |
| hawksell.store | unloadbuy.store |
| marketfind.store | vendpurchase.store |
| movebuy.store | greatsell.store |
| peddlepurchase.store | effectivefind.store |
With the growth in eCommerce, one revolution that has been brought about is the creation and distribution of digital products.
Digital products are intangible products that you can create and sell online. The best part is that you don't even need to have a proper company to start your business.
You can create digital products and start an online store from home.
One of the most common digital popular products to sell online is ebooks. They are simple to create as they require some text along with relevant images.
Product Benefits:
Product Types:
Digital pictures have captured a great market in the digital product business. Shutterstock licenses millions of photos, vectors, and other types of digital imagery every year.
Market Demand:
Business Model:
The most popular form of content today is video. If you can provide value with your videos, you can sell online instead of providing for free.
Equipment:
Best Video Types for Selling:
The software industry is magnanimous and has been growing consistently. Software has existed since the inception of technology, and technology has only been developing ever since.
Market Evolution:
Product Types (if familiar with coding):
You can create and sell audio online in multiple ways.
Product Types:
One of the best performing digital products has been games for a long time.
Market Evolution:
Development Options:
There's a template for everything.
Template Types:
Use Cases:
Keep an eye out for trends on Instagram, Pinterest, Polyvore, YouTube, and Tumblr. Visual mediums have a better chance of inspiration.
What to Follow:
Example:
When wondering what to sell online, keep a tab on all new trends.
What to Check:
Identify a sample audience and ask them everyday questions about challenges they face in day to day lives.
Strategy:
Scour through reviews on Amazon, eBay, and similar sites to find out qualities people wish for in products they buy.
Benefits:
If you need a quick product idea that is established, look at competitors and online marketplaces.
Resources:
Consumers spent an estimated $3.46 trillion online in 2019, up from $2.93 trillion in 2018. Global eCommerce sales are only expected to grow at a faster pace, with internet penetration being at a modest 16.4% at the moment.
Online marketplaces and online businesses in general will see astounding growth in the coming years.
An online marketplace is a website that allows people to sell different products to a large variety of buyers.
Popular Online Marketplaces:
Types:
Strategy:
Online's share of total business is about 16.4% of which two-thirds come from eCommerce. Online marketplaces are taking the lead in this growth.
Online marketplaces such as Amazon, eBay, Alibaba, and Flipkart have been around for a long time and have built sizeable user bases.
Most new businesses can't build the kind of reach and base that these online marketplaces already command. Reaching out to the same number of customers on your own would cost a bomb.
Unless your business already boasts of well-known brands, selling on online marketplaces is a good idea. Since potential customers already have an affinity towards these online marketplaces, there will be a positive rub off on your brands as well.
Your eCommerce website needs time and effort to be built, however, online marketplaces are ready in most respects.
What They Offer:
Online marketplaces come in many shapes and sizes. What's important is that you link the decision to your business needs.
Factors to Consider:
First Factor:
Important:
As you plan what products to start selling online, answer one question: Are you interested in selling products that everyone needs or niche products that only appeal to a specific group?
Considerations:
Tips for Finding Products:
Solve Problems:
Find Something You're Passionate About:
Create Products Around a Brand:
Product pictures play a big role in customer's purchase decision. High-quality pictures double up as visual branding cues for social media posts and other marketing purposes.
Two Types of Images Required:
Note:
Product descriptions influence potential customers to buy products on online marketplaces. Well-written descriptions influence customer positively. Poorly written descriptions have exact opposite effect.
Tips for Product Descriptions:
Content Optimization:
There are many avenues to promote products on online marketplaces.
Marketing Options:
Smart Strategy:
You can set automated pricing on online marketplaces for your products.
Benefits:
96% of customers expect free shipping. Studies found that 26% will abandon shopping cart if shipping rate is too slow.
Considerations:
Your chances of reaching more customers and selling products are higher when you list on multiple online marketplaces.
Multi-Channel Listing Software:
If you've never sold products online, getting started with online marketplace is great way to begin building brand and creating revenue.
Benefits:
Amazon, eBay, Etsy, and Walmart attract their own monthly visitors.
Benefits:
Online marketplace options offer reduced costs in comparison to running your own e-commerce site.
Cost Structure:
Comparison to Own Website:
From countless sellers across marketplaces to pure-play eCommerce websites to social media stores, consumers today have thousands of options to shop online. The best way to cut through competition is to have distinct brand identity that helps you stand out.
Brand building is often ignored by marketplace sellers. However, right branding is more critical now than ever.
When it comes to effective branding and building customer trust in your business, your domain name plays critically important role. It is the first touchpoint for customers to get understanding of what awaits them when they land on site.
Problem with Subdomains:
Solution:
A website that is easy to navigate and takes into consideration user journey translates into superior web experience that makes for brilliant brand experience.
Design Elements:
Benefits:
Include smartly crafted content sprinkled with target keywords.
SEO Strategy:
Results:
Consumers today look to social media not only to discover new products but also to vet their legitimacy.
Strategy:
| Marketplace Name | Marketplace Name | Marketplace Name |
|---|---|---|
| tradeonline.store | vocationonline.store | closedplace.store |
| dealmarketplace.store | métiermarketplace.store | officeonline.store |
| enterpriseonline.store | artoffice.store | transactionmarketplace.store |
| firmmarketplace.store | businessoffice.store | fieldcareer.store |
| bizonline.store | callingonline.store | tradeoffice.store |
| brokeragemarketplace.store | careermarketplace.store | workonline.store |
| bankingoffice.store | craftonline.store | bagmarketplace.store |
| agencyonline.store | domarketplace.store | bizoperation.store |
| concernmarketplace.store | dodgepost.store | callingplace.store |
| establishmentoperation.store | dutyprofession.store | careermarketplace.store |
| operationplace.store | employmentonline.store | craftonline.store |
| companyonline.store | fieldmarketplace.store | dodgeoperation.store |
| transactmarketplace.store | gamerole.store | functionplace.store |
| dealingoperation.store | handicraftonline.store | gamemarketplace.store |
| openplace.store | jobmarketplace.store | linemarketplace.store |
| closeonline.store | lifeworkonline.store | livelihoodonline.store |
| farmingmarketplace.store | linemarketplace.store | occupationmarketplace.store |
| dairyingcareer.store | missiononline.store | pursuitpursuit.store |
| undertakingoffice.store | occupationonline.store | racketracket.store |
| shopoperation.store | officemarketplace.store | specialtyoffice.store |
Social media offers perfect opportunity to hammer your branding through branded short links.
Example:
Your marketing materials can have specific link that is easy to remember and encourage visits.
Examples:
Mega sales such as Black Friday are great branding avenues.
Example:
Use your domain name to associate it with flagship product you sell on your site.
Example:
Your business cards and email signatures are more than just way to get in touch with you—they are branding opportunities too.
Example:
The article includes a comprehensive table of 400+ online marketplaces organized by industry category:
Categories Include:
Sample Marketplaces by Category:
By having solid understanding of different types of online marketplaces available in e-commerce industry, you'll be able to choose best platform to begin building and developing your brand.
After finishing this comprehensive guide, you should feel much more confident selling products online and getting comfortable in online marketplaces.
Picking the right product to sell online can be highly instrumental to your business' success. The products you pick will be shaping your whole business. From marketing to shipping, and from pricing to product development, everything will be dependent on your choice of products.
Important Tips:
Product Selection Strategy:
Trend Considerations:
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